The wait of the announcement of the Ford Motor Company placing the new Ford car upon the market was made on March 2, 1927, through the medium of large newspaper advertisements. The New Prague Foundry Company, local Ford, Fordson and Lincoln agency, announces the new Ford car to the people of this community. The Complete details of the new car includes the list price will be available to the people that call the Foundry.

The outstanding feature that created interest among motor car drivers and particularly Ford owners was the discarding of the old Ford shift in favor of the standard selective gear shift with three speeds forward and one reverse.

Four-wheel brakes, and a 40 horse power engine, speed of 55-65 miles an hour, a new oiling system, new design of ignition system. Hydraulic shock absorbers and steel-spoke wheels are the other new features according to the announcement.

The bodylines are low with a bit of European torch, and the new car bodies are larger and roomier than the Model T. Four-color choices are offered for each body type.