Definitions of Public Relations
1990s
1980s
public relations, the efforts of a corporation to promote goodwill between itself and the public. The
Random House Dictionary, 1980.
1970s
public relations. Abbr. PR, P.R. 1. The methods and activities employed by an individual,
organization, corporation, or government, to promote a favorable relationship with the public. The
American Heritage Distionary, 1971.
1960s
public relations 1. The activities of a corporation, union, government, or other organization in building
and maintaining sound and productive relations with special publics such as customers, employees, or
stockholders, and with the public at large, so as to adapt itself to its environment and interpret itself to
society. Webster's New Collegiate Dictionary, 1960.
1950s
public relations 1. The activities of an industry, union, corporation, profession, government, or other
organization in building and maintaining sound and productive relations with special publics such as
customers, employees, o r stockholders, and with the public at large, so as to adapt itself to its
environment and interpret itself to society. Webster's New International Dictionary, 1950.
1940s
Public relations is the management function which evaluates public attitudes, identifies the policies
and procedures of an individual or an organization with the public interest, and executes a program of
action to earn public understanding and acceptance. Denny Griswold, Public Relations Comes Of Age,
Boston: Boston University School of Public Relations, p. 3.
Public relations may be defined as those aspects of our personal and corporate behavior which have
a social rather than purely private and personal significance. Harwood L. Childs, An Introduction to
Public Opinion, 1940.
1930s
public relations: the development of cordial, equitable and, therefore, mutually profitable relations
between a business, industry or organization and the public it serves. Thomas W. Parry, address titled
"Public Relations--First in the Order of Business" to the Advertising Club of St. Louis, June 15, 1937.