Data Analysis and Interpretation, Cranfield University
Marketing Research, Cranfield University
Qualitative Research Methods, Cranfield University
Research Philosophy, Cranfield University
Advanced Marketing, Auckland University
Doctoral Studies Programme
Recent Developments in Services Marketing, EDEN/EIASM, University of Maastricht
Business Practices Course
Human Performance Design School
Performance Enhancement School
Business Analysis and Design School
Fundamentals in Accounting
Word, Excel, Power Point, Access and Project Workbench
Lotus Notes, Ami Pro, 1-2-3 and Freelance Introduction to SAP
SAP LO 150 Customer Order Management
SAP LO 020 Procurements
SAP LO 510 Inventory Management
SAP IS-Oil Downstream Training
Tutor, Engineering Academy of Denmark, 1989-1991
High School Teacher, Herlufsholm Kostskole, Denmark, 1992-93
High School Teacher, Sorø Akademi, Denmark, 1994
Research Officer, Research Academy of Denmark, Denmark, 1997-
Associate Lecturer, Cranfield University, 1998
Visiting Research Fellow, Auckland University, 1999-
Research
Research Interests
Relationship marketing
The international food supply chain
Research Project
Since 1 August 1997, I have been working on my doctoral thesis, The Emergence and Rise of Relationship Marketing Dyads in the International Food Supply Chain.
Awards
"Student of the Year", Sakskøbing Skole, Denmark, 1980
"Student of the Year", Sakskøbing Skole, Denmark, 1982
"Student of the Year", Nykøbing F. Katedralskole, Denmark, 1985
"Best Doctoral Paper", Annual Conference of Academy of Marketing,1999, University of Stirling
Publications
Double Blind Peer Reviewed Working Papers and Competitive Papers
Lindgreen, A. (1998), "The emergence and rise of relationship marketing dyads in the international food distribution chain", working paper for Doctoral Colloquium, Annual Conference of the European Marketing Academy,18-20 May, Stockholm School of Economics, Stockholm.
Lindgreen, A. and Crawford, I. (1998), "Do producers and distributors of Danish bacon to the British market see relationship marketing as the answer to increasing consumer and retailer pressure?", working paper for International Colloquium in Relationship Marketing, 7-8 December, The University of Auckland, Auckland.
Lindgreen, A. and Crawford, I. (1999), "Research into the Danish-British bacon supply chain: an exploratory study", competitive paper for Annual Conference of the European Marketing Academy,11-14 May, Humboldt-Universität
zu Berlin, Berlin.
Lindgreen, A. (1999), "Research into international relationship marketing dyads", competitive paper for Doctoral Colloquium, Annual Conference of Academy of Marketing,6 July 1999, University of Stirling, Stirling.
Lindgreen, A. (1999), "A research methodology for the investigation of contemporary practices of relationship marketing", competitive paper for Annual Conference of Academy of Marketing,7-9 July 1999, University of Stirling, Stirling.
Lindgreen, A. (1999), "A proposal for the studying of relationship marketing dyads", working paper for Annual Conference of Industrial Marketing and Purchasing,2-4 September, University College Dublin, Dublin.
Lindgreen, A., Davis, R., Brodie and R. J., Buchanan-Oliver (1999), "Perspectives on pluralism in marketing practice: case evidence from the international food supply chain", competitive paper for International Colloquium in Relationship Marketing,8-9 November, Strathclyde University, Strathclyde.
Lindgreen, A. (1999), "Relationship marketing in the international food supply chain", paper for Doctoral Colloquium, Annual Conference of the Australia and New Zealand Marketing Academy,28 November, University of New South Wales, Sydney, in review.
Lindgreen, A. and Brodie, R. (1999), "In vino veritas: relationship marketing in the New Zealand wine industry", competitive paper for Annual Conference of the Australia and New Zealand Marketing Academy,29 November - 1 December, University of New South Wales, Sydney, in review.
Vanhamme, J., Lindgreen, A. and Brodie, J. R. (1999), "Taking relationship marketing for a joyride: the emotion of surprise as a competitive marketing tool", competitive paper for Annual Conference of the Australia and New Zealand Marketing Academy,29 November - 1 December, University of New South Wales, Sydney.
Lindgreen, A. and Romaniuk, J. (2000), "Trust and power", competitive paper for Annual Conference of the European Marketing Academy,23-26 May, Erasmus University Rotterdam, Rotterdam, in preparation.
Salvacruz, J. and Lindgreen, A. (2000), "Effective food supply: from transaction marketing to relationship marketing", competitive paper for International Conference of Agricultural Economists,13-19 August, Humboldt-Universität zu Berlin, Berlin, in preparation.
Other (Reviewed) Working Papers and Seminar Papers
Lindgreen, A. and Crawford, I. (1999), "A multiple, embedded case study of contemporary practices of relationship marketing in the Danish-British and New Zealand-British food supply chains: research issues", Cranfield School of Management Working Papers Series, in review.
Lindgreen, A. and Crawford, I. (1999), "A multiple, embedded case study of contemporary practices of relationship marketing in the Danish-British and New Zealand-British food supply chains: a research methodology", Cranfield School of Management Working Papers Series SWP 7/99.
Lindgreen, A. and Crawford, I. (1999), "A multiple, embedded case study of contemporary practices of relationship marketing in the Danish-British and New Zealand-British food supply chain: preliminary findings from the Danish-British food supply chain", Cranfield School of Management Working Papers Series, in review.
Lindgreen, A. (1999), "Contemporary marketing practices in the New Zealand wine industry: a research methodology", School of Business and Economics Working Papers Series: 028/7/99, The University of Auckland.
Lindgreen, A., Vallaster, C. and Vanhamme, J. (1999), "Notes: how to pass your PhD", School of Business and Economics Working Papers Series, in print.
Crawford, I. and Lindgreen, A. (1999), "The power of branding", invited paper for Seminar on Brand Marketing in the New Millennium,10 May, National University of Science and Technology, Bulawayo.
Lindgreen, A. (1999), "From transaction marketing to relationship marketing: contemporary marketing practices", invited paper for Customer Relationship Management and Marketing, 13-14 October, Institute for International Research, The Carlton Hotel, Auckland.
Double Blind Peer Reviewed Articles
Lindgreen, A. and Crawford, I. (1999), "Implementing, monitoring and measuring a programme of relationship marketing", Marketing Intelligence & Planning, Vol. 17, No. 5, forthcoming.
Lindgreen, A. (1999), "Segmentation of business partners after market orientation: a case study of MD Foods, a European dairy company", Journal of Targeting, Measurement and Analysis for Marketing, in review.
Lindgreen, A. (1999), "Relationship marketing at Tulip International: brand management", University of Auckland Business Review, in review.
Lindgreen, A., Davis, R., Brodie, R. J. and Buchanan-Oliver, M. (1999), "Perspectives on pluralism in marketing practice: case evidence from the international food supply chain", Marketing Intelligence & Planning, in review.
Lindgreen, A. (1999), "A framework for studying relationship marketing dyads", Qualitative Market Research, in review.
Lindgreen, A. (1999), "Trust: a valuable strategic variable in relationship marketing", European Journal of Marketing, in review.
Lindgreen, A. (1999), "Relationship marketing: the story ain't finished yet", Industrial Marketing Management, in review.
Master, H. and Lindgreen, A. (1999), "Segmentation and re-activation of customers through databases: a cross-industry study", Journal of Database Marketing, in preparation.
Lindgreen, A. and Prim, I. (1999), "Relationship marketing: the development and dissolution of buyer-seller relationships", Industrial Marketing Management, in review.
Lindgreen, A., Vallaster, C. and Vanhamme, J. (1999), "On top of your doctoral thesis", Australasian Marketing Journal, in review.
Other Reviewed Publications
Lindgreen, A. and Christensen, J. (1999), "Catering the Flensted way, Denmark", Cranfield University Press, Cranfield, forthcoming.
Lindgreen, A. (1999), "Relationship marketing: keep it simple", New Zealand Marketing Magazine, Vol. 18, No. 4, pp. 41-42.
Lindgreen, A. (1999), "Segmentering af kunder og leverandører: transaktionsmarkedsføring eller relationsmarkedsføring", Civiløkonomen, August, pp. 15-18.
Lindgreen, A. (1999), "Trust is trust is trust... or is it?", New Zealand Marketing Magazine, forthcoming.
Lindgreen, A. (1999), "Transaction marketing and relationship marketing: how to segment your suppliers and customers", New Zealand Marketing Magazine, forthcoming.
Lindgreen, A. (1999), "Fra supply chain management til relationship marketing", Ingeniøren, forthcoming.
Lindgreen, A. (1999), "Relationsmarkedsføring", Ingeniøren, forthcoming.
Lindgreen, A. (1999), "Relationsmarkedsføring: hvordan iværksættes et program?", Ingeniøren, forthcoming.
Lindgreen, A. (1999), "Relationsmarkedsføring: hvordan overvåges et program?", Ingeniøren, forthcoming.
Lindgreen, A. (1999), "Relationsmarkedsføring: hvordan bedømmes et program?", Ingeniøren, forthcoming.
Lindgreen, A. (1999), "Relationsmarkedsføring: det gælder om at have tillid", Markedsføring, forthcoming.
Reports
Lindgreen, A. and Both, L. (1989), Catalytic Oxidation of Methanol to Formaldehyd in Spinning Basket Reactor, Haldor Topsøe A/S, Ravnholm.
Lindgreen, A. (1991), Vacuum Drying of Biological Materials, Danida, Copenhagen.
Chemistry in high school and at university level
Physics in high school and at university level
Mathematics in high school and at university level
Science in high school and at university level
Mechanics, Engineering Academy of Denmark
Introduction to Food Science and Nutrition, Silsoe College, Cranfield University
Applied Food Science and Nutrition, Silsoe College, Cranfield University
Marketing Strategy, Auckland University
Seminars
"Research into the relationship marketing in the Danish-British bacon supply chain", Department of Marketing, Auckland University, Auckland, 1999.
"Research into relationship marketing", Department of Marketing, Auckland University, Auckland, 1999.
"The power of branding", National University of Science and Technology, Bulawayo, 1999.
"From transaction marketing to relationship marketing: contemporary marketing practices", Institute for International Research, The Carlton Hotel, Auckland, 1999.
