... Email Primer ... The Basics ...
As he teaches, so he learns.

A few suggestions for people who are new to the email game:


  1. EMAIL PROTOCOL

    First let's contemplate the email message itself. Email is the electronic equivalent of writing a letter and sending it to someone in the post. The electronic part makes it much faster than the USPS and you don't have to pop for 34 cents (here in the USA) so it's free. This is good as far as it goes. Unfortunately the speed and ease with which email lets us reach out and touch someone, seems to have helped make it a lot more impersonal than the letter we all learned how to craft in school. Things get lost in our hurry to hit the send button. Like a greeting, punctuation, whole sentences, paragraphs. Basic stuff that makes your communications easier for the recipient to figure out.

    If you write to someone it's always nice to include a greeting be it something as simple as:

    Jim,

    It's also a good idea to close with your name especially if the person you're emailing does not know you outside the context of the email. It's awkward when you reply to a message and the best you can do for a salutation is fish something from the header like: "Dear 123iggy@example.com"

    Replying seems to give people trouble. Generally, in a business context you shouldn't reply to something unless the message specifically calls for a response or a response is necessary given the context of the message. Unfortunately, given the often unreliable nature of email an acknowledgment that the message was received is sometimes necessary. It's ironic the number of times I've emailed someone then had to phone them to see if they got the email. Sure you can use the confirmation request option that a number of email client software packages have but you may not get an automatic confirmation depending on the type of client software your recipient is using and the email servers your message passes through to get to them.

    You also want to be aware of the difference between a "Reply" and a "Reply to All". A message that you've received may have been sent to more addresses than just yours. For example, if your address was in the To: line of the original message along with 10 other addresses and you hit "Reply to All" your response goes to all 10 names. Likewise if you "Forward" a message all the addresses in the To: line are visible and accessible to whomever you forwarded the original message to. So some discussion of the To: line is definitely in order.

    The To: line is where you put the address of the person you are sending your message to. This is usually only the person you want to take action regarding the contents of your message. If you want other people to know about the message but not necessarily reply or take direct action you should include their addresses on the Cc: or Bcc: lines.

    The Cc: stands for carbon copy, or courtesy copy if you prefer. If you're old enough to remember trying to stack paper and carbons and roll the whole shooting match into a typewriter you'll understand the reference. Bcc: stands for "blind" carbon copy. General rule of thumb is you copy people who need to know but don't need to respond. The "blind" carbon address line Bcc: differs from the Cc: line in that the recipient sees the address of the person(s) to whom the original message was sent but they cannot see the other addresses of those who were also included on the Bcc: line, hence the term "blind" carbon copy.

    If send a message with an address like this:

    To: Lee
    Cc: Dan, Matt
    Bcc: Al

    Everyone knows I sent the message to Lee. Lee knows I sent a copy of the email to Dan and Matt. Dan knows Matt got a copy, Matt knows Dan got a copy, but neither Lee, Matt, nor Dan know that Al got a copy. Say I wanted to send a message to Lee, Dan, Matt, and Al but did not want any of them to know who else I sent the message to. I would address the message to myself and include everyone else on the Bcc: line.

    To: Jim
    Cc:
    Bcc: Dan, Matt, Al, Lee

    This is the way you send a message to a bunch of people but you don't want to share each person's email address with everyone you're sending the message to. It's bad email etiquette to share email addresses with groups of people unless the people who own the email addresses being shared have given their permission.

    Another way email addresses are inadvertently shared among a group of people is through the "include original message text" option that most email clients not only support, but have switched on as the default.

    This feature is what dumps the text of the message you received into your reply. And therein lies the rub.

    Let's assume you receive an emaill message by virtue of your being included in a mailing list that your sister-in-law uses from time to time to keep the family in touch with one another. Sister One sends a message and includes a funny story she got from someone at her office. Sister Two comments and includes what she felt was a funnier story that she got from someone at her work. An argument ensues and this pulls Sister Three into the fray. Right away this breaches email etiquette wherein you should be mindful about who exactly you are sending your messages to. Hitting the "Reply to All" button is not necessarily your only choice. Especially when you go from a general conversation to a flame war. And, not that you're picking on your sisters-in-law, but some of us prefer NOT to get a copy of every funny story/joke/list/top ten/etc. that's floating around the Internet.

    Anyway, every message in this email exchange included every previous message. It doesn't take long to get to the point where a message with a one-line response is literally 40 pages long when the entire message is printed out.

    So first, beware of the "Reply to All" button. Second, you don't always communicate better by including the entire historic thread in a reply. In fact, it's not always necessary to include the entire message you are replying to even if it's only a single message. Consider deleting all but the pertinent portion of the original message that would lend context to your reply.

    Then there's the issue of keeping email addresses private. This is especially acute when you forward a message (which again defaults to include original message text as you would expect). As you have probably guessed I get an inordinate amount of jokes and, er, other supposedly humorous posts forwarded to me from my wife's siblings. When you forward something to someone you are sending them a copy of the message that you received. Often these types of messages were forwarded by someone that was forwarded by someone that was forwarded by someone and on and on.

    Not only is the original message sent, but the header information for every stop the message has made along the way, from user to user, and all the email addresses are included. The last "funny joke" that "you've just got to read" that I received had 72 email addresses scattered down through the chain of forwarded headers. It's a good bet that most of these addresses will wind up on a spam list somewhere if they keep floating around the internet.

    Therefore, be mindful of all that you forward when you send an email message onward into the ether and be doubly aware of "text build-up" when you reply to a message. Oh, and remember that the "Reply to All" button is not always the best choice.


  2. CHECKING ALIGNMENT OF PARAGRAPHS IN NETSCAPE EMAIL
    ~~ from Kelly Younger in PCWorks ~~

    When sending email in Netscape, let Netscape do the wrapping for you. (Line wrap length is set in Edit, Preferences, Mail and Newsgroups, Messages. You'll find that 72-75 is good). Only hit the return key when starting a new paragraph.

    You can check pasted material you are copying by using File, Send Later. Go to Unsent Messages and view it. If it needs some cleaning up, double click the message and it will open in a new composition window and you can easily fix, then send it.

    Bonus tip: If you use automatic spell checking and your message has a lot of technical words, for example, that aren't in the dictionary, you can avoid spell checking them all by highlighting the last word in your message. This will cancel spell checking for that message only when you "Send" it.


  3. REMOVING UNWANTED EMAIL

    The most important thing you can do to respond to unwanted email is not reply. Even if an email tells you that you can reply and be taken off the mailing list, don't answer. If the spammer is particularly unscrupulous, that may just be his or her way of verifying that the address is "live," in which case he or she may sell your address to yet another spammer, compounding the problem. In other words, trying to get removed from a junk emailer's list may simply lead to more junk email.


  4. SPELING COUNTS

    Many Internet users feel that because Net messages are short and informal, spelling and grammar don't count. Some even think that strange spelling makes them K00L . If you feel that way, theirs' not much wee can do about it.

    I think that a sloppy, misspelled message is like a big grease stain on your shirt - your friends will know that it's you, but people who don't know you will conclude that you don't know how to dress yourself.

    Many mail programs have spell checkers.

    • In Eudora Pro (the commercial version of Eudora), check your spelling by clicking the dictionary icon (the ABC one) on the toolbar or choose Edit, C[h]eck Spelling from the menu.

    • In AOL, click the dictionary icon.

    • In Netscape, choose Tools, Check Spelling from the menu.

    • n Outlook Express and Outlook 2000, you can elect, via the Options menu, to have your outgoing messages checked or choose [Tools, Spelling to check any message in progress.


  5. SPLITTING EMAIL DATA

    Email can be intercepted and read as it passes from you to your intended recipient because email gets sent along whatever electronic pathway happens to be available at the moment.

    Be careful if you have to send confidential information, such as your credit card number. Experts recommend sending half the credit card number in one message, half in another, and the expiration date in a third. The odds that one person can intercept all three messages, each going by a different random route, are astronomically low. Your Internet service provider and the intended recipient of your email are the only two sources who can see all three emails.


  6. VIRUSES FROM EMAIL

    Viruses can also be attached to emails. They are typically programs that are attached to email messages, and they spread by sending themselves to the people who are listed in your address book. If you open or run a file attachment that contains a virus, your PC is in danger. The best way to protect yourself against this threat is never to save or open file attachments unless you're certain you can trust the source and you were expecting a file. If you weren't expecting to receive a file, you may want to send a message to the sender asking them to confirm that they sent you the original message and the attachment.


  7. EMAIL GOBBLEDYGOOK TRANSLATED

    The email system uses post offices. They aren't something you can touch, but the post office is big part of email's success. In fact, next time you set up a new email address, you'll be prompted for something called a "POP3" account.

    That's a shortcut for saying "Post Office Protocol Version 3" -- which is a mouth full.

    A protocol is a way to get things done without running into stuff. That's a homely way of saying it, but if you apply what you know about the world you live in, you'll see that the electronic world is similar. Email has to follow certain protocols in its route around the globe. If it didn't, you'd never get it.

    POP3 accounts are always for incoming mail.

    The computer hosting your POP3 server does one thing, and does it well. It receives your email, placing it in a special place on a hard drive located on your host's server ("server" is just a fancy name for a computer that does nothing but serve up pages in answer to your request for information). When you check your mail, your email client (Outlook, Outlook Express, AOL, Netscape, etc.) sends a request to the server, checking for mail.

    If you've got mail, it's downloaded to your computer. Then you can read it without having to be online.

    SMTP accounts are always for outgoing mail.

    SMTP stands for Simple Mail Transport Protocol. It's the part of the Internet that sends mail. A protocol is followed to ensure safe delivery to the recipient's mailbox, and not some other box.

    Web-based email isn't the same as client-based email. OK, the message is the same, but the way you get your mail is different. Web based mail depends on your browser to read mail. You have to log into an account before you can receive, send or read it.

    Use web-based email if you plan to travel a lot, and don't have local access numbers. Then you can get your mail from any computer anywhere in the world. All you need is an Internet connection and a browser. Hotmail.com, and Yahoo.com are common examples of web-based email services.

    You can have as many email addresses as you can think of. There's no limit to the number of accounts you can set up, though a practical limit will be reached depending your creativity or need for various accounts.


  8. A NEAT TRICK ... QUICK ROUTE TO EMAIL

    If you send a lot of email to one address, right click a blank area of your desktop, select New,|Shortcut, and in the command line, enter (without quotes) "mailto:" followed by the mail address without spaces. Click on Enter and when prompted for the shortcut's name, enter the addressee or whatever you like. Thereafter, clicking on this new shortcut will open your email program composition window with the email address already entered.


EMAIL ABBREVIATIONS

Email is an unemotional medium and the recipient can sometimes misinterpret mere words on a screen. Using these abbreviations in your email can sometimes add the human touch to your conversation. Note: In actual writing, no spaces are needed within the brackets. I have 'em here because html (the coding used in writing webpages) would prevent the bracketed text to show up. I'm too lazy to use the coding that would prevent that occurrence < s >

< g > Grinning, smiling

example; "I don't care what he thinks, I'm doing it anyway. < g >"

< vbg > Very big grin

< eg > Evil grin

< l > Laughing

< lol > Laughing out loud

< i > Irony

< s > Sighing

< jk > Just kidding

< > No comment


REQUESTS FROM FINANCIAL INSTITUTION FOR INFORMATION

Fraudulent email takes on many forms. Most commonly the originators try to impersonate legitimate businesses in hopes of tricking innocent customers into providing confidential information such as account numbers, Social Security Numbers, etc. ... Although most institions work proactively to stop fraudulent messages, still, criminals with malicious intent continually look for new ways to circumvent security measures.

To help you safeguard your personal and financial information, most institutions recommend that you be suspicious of any email that:

If you have received what you believe may be a fraudulent email, forward a copy of the email message as you received it to the legitimate institution where they can make a determination as to whether further action is needed.

If the email you have received appears to have been sent by a company other than the one you are connected to, it is recommended that you use a source you trust to find contact information for the company mentioned in the email. For example, you might decide you trust directory assistance. Others might prefer to take a copy of the suspicious email to the company's closest branch. By whatever means you choose, you should inform the company that you have received what appears to be a fraudulent message from them.


THE TOP TWELVE EMAIL MISTAKES

Thank you, Lydia Ramsey, for listing so clearly these twelve email mistakes ... Who is Lydia Ramsey? She is a business etiquette expert, professional speaker, corporate trainer and author of "Manners That Sell - Adding the Polish that Builds Profits". She has been quoted or featured in The New York Times, Investors' Business Daily, Entrepreneur, Inc., Real Simple and Woman's Day.

For more information about her programs, products and services, email her at Lydia Ramsey or visit her website ... Manners that Sell ... She says:

Your email is as much a part of your professional image as the clothes you wear, the postal letters you write (assuming you still do), the greeting on your voice mail and the handshake you offer. If you want to impress on every front and build positive business relationships, pay attention to your email and steer clear of these top twelve email mistakes:

  1. Omitting The Subject Line.

    We are way past the time when we didn't realize the significance of the subject line. It makes no sense to send a message that reads "no subject" and seems to be about nothing. Given the huge volume of email that each person receives, the subject header is essential if you want your message read any time soon. The subject line has become the hook.

  2. Not Making Your Subject Line Meaningful.

    Your header should be pertinent to your message, not just "Hi" or "Hello." The recipient is going to decide the order in which he reads email based on who sent it and what it is about. Your email will have lots of competition.

  3. Failing To Change The Header To Correspond With The Subject.

    For example, if you are writing your web publisher, your first header may be "Web site content." However, as your site develops and you send more information, label each message for what it is, "contact info," "graphics," or "home page." Don't just hit "reply" every time. Adding more details to the header will allow the recipient to find a specific document in his/her message folder without having to search every one you sent. Start a new message if you change the subject all together.

  4. Not Personalizing Your Message To The Recipient.

    Email is informal but it still needs a greeting. Begin with "Dear Mr. Broome," "Dear Jim," "Hello Jim," or just "Jim." Failure to put in the person's name can make you and your email seem cold.

  5. Not Accounting For Tone.

    When you communicate with another person face to face, 93% of the message is non-verbal. Email has no body language. The reader cannot see your face or hear your tone of voice so choose your words carefully and thoughtfully. Put yourself in the other person's place and think how your words may come across in Cyberspace.

  6. Forgetting To Check For Spelling And Grammar.

    In the early days of email , someone created the notion that this form of communication did not have to be letter perfect. Wrong. It does. It is a representation of you. If you don't check to be sure email is correct, people will question the caliber of other work you do. Use proper capitalization and punctuation, and always check your spelling. Remember that your spellchecker will catch misspelled words, but not misused ones. It cannot tell whether you meant to say "from" or "form," "for" or "fro", "he" or "the."

  7. Writing The Great American Novel.

    Email is meant to be brief. Keep your message short. Use only a few paragraphs and a few sentences per paragraph. People skim their email so a long missive is wasted. If you find yourself writing an overly long message, pick up the phone or call a meeting.

  8. Forwarding Email Without Permission.

    Most everyone is guilty of this one, but think about it. If the message was sent to you and only you, why would you take responsibility for passing it on? Too often confidential information has gone global because of someone's lack of judgment. Unless you are asked or request permission, do not forward anything that was sent just to you.

  9. Thinking That No One Else Will Ever See Your Email.

    Once it has left your mailbox, you have no idea where your email will end up. Don't use the Internet to send anything that you couldn't stand to see on a billboard on your way to work the next day. Use other means to communicate personal or sensitive information.

  10. Leaving Off Your Signature.

    Always close with your name, even though it is included at the top of the email , and add contact information such as your phone, fax and street address. The recipient may want to call to talk further or send you documents that cannot be emailed. Creating a formal signature block with all that data is the most professional approach.

  11. Expecting An Instant Response.

    Not everyone is sitting in front of the computer with email turned on. The beauty of Internet communication is that it is convenient. It is not an interruption. People can check their messages when it suits them, not you. If your communication is so important that you need to hear back right away, use the phone.

  12. Completing The "To" Line First.

    The name or address of the person to whom you are writing is actually the last piece of information you should enter. Check everything else over carefully first. Proof for grammar, punctuation, spelling and clarity. Did you say what needed to be said? How was your "tone of voice"? If you were the least bit emotional when you wrote the email , did you let it sit for a period of time? Did you include the attachment you wanted to send? If you enter the recipient's name first, a mere slip of the finger can send a message before its time. You can never take it back.

Email makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will see the results of that effort reflected in the bottom line.


FINALLY: Picking up a bit of the lingo on the internet will serve you well. Here's a guide you can follow.

Attachment ... A file hooked to an email message that gets sent to a recipient.

Bandwidth ... A measure of the amount of stuff that can get shoved through a limited transmission medium such as a cable or a phone line.

Blind Courtesy (or carbon) Copy (bcc) ... A copy of email that gets sent to a recipient without the primary recipient's knowledge.

Bounce ... The error message you read when your mail gets returned as undeliverable. Also, what happens to email that can't be delivered, causing the "undeliverable" message that's set to you by the postmaster.

Filter ... A part of your email program that scans incoming messages for predefined character strings (also known as words or sentences). You can set up a filter to automatically delete email from a particular address.

Flame ... An insulting, caustic, or otherwise unpleasant response.

Forward ... To pass along a message to another email address. Just don't forward already forwarded messages. They're no fun to receive or read.

Mail Bomb ... To send a huge message or groups of messages to an email address, causing an explosive reaction from the recipient.

Mailbox ... The place on a mail serving computer where your email is stored. You may create individual mailboxes in your email client to distribute your mail to as well.

Postmaster ... The person who gets to troubleshoot the mail server, and make sure everything is running smoothly.

Sig Quote or Sig File ... A quotation or closer message added to an email message. Often used to promote a cause or business. Short for signature quote or signature file.

Spam ... Junk email. Unsolicited Commercial Email, or UCE. It's not wanted. It's not needed. And it's generally despised, unless sandwiched between 2 slices of bread.


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