Gary Heba

Heba, a technical communication professor at Bowling Green State University, focuses on the theoretical and practical concerns involved in teaching the process of multimedia development. He also addresses the ways in which the process transforms traditional rhetorical concepts.

In A Rhetoric for Multimedia Communication, Heba provides a clear definition of multimedia rhetoric and how it differs from paper-based communication. He also explains the concept of a communication environment, the elements of that environment, and strategies for integrating media in multimedia.