The Superbowl starts in oh....two hours or so. I'm always quite amused at the people who don't follow NFL football, but watch the Superbowl. Myself included. I've been known to watch the Superbowl, but I couldn't tell you the first thing about NFL football. Why do we do it? Why is it such a big deal? It's just a football game, right? I mean, who watches the World Series? Well, I guess I do. But I semi-follow the M's....but I digress. I guess the thing about the Superbowl is that it's like a one day deal. They play one game and that's it. Still not convincing. Hm. Why the hell do I watch the Superbowl? Just to tell people that I watched it? I'm not familiar with the players, the teams, the coaches....I am however, a big fan of the BC Lions....I'm a CFL fan, myself. So I do know a bit about football.

The people who really amuse me are those who don't know anything about football, yet still watch the Superbowl. Cuz you know those people aren't watching for the football. They're watching for the pre-game show, the half-time show, the post-game show and the commercials. Isn't this just pop culture at its best? Like....I really don't know any other way to say it. The commercials are more entertaining than the game. You hear that refrain over and over again. The coveted after the Superbowl timeslot was given to Malcolm in the Middle this year....that was front page news! Millions of dollars are devoted to figuring out what we, as the viewer will do. And we play right into their hands! We throw Superbowl parties, we become mindless Superbowl drones! Just for the chance to watch U2 perform a song and a half at halftime. And listen to nutcase Mariah Carey sing the national anthem. Does it seem somewhat contrived to anybody else here? This has got to be professional sports at it's very worst. I mean.....ordinarily, professional sports is sort of questionable, right? Millions of bucks for young kids to run, hit a ball, throw a ball through a hoop...doesn't really make a whole lot of sense. But throw in movie stars, music pop stars and billions of advertising dollars, and.....it makes even less sense! How the hell can you have a five hour pre-game show? This notion of spectacle....will be discussed another day. Enjoy the game!

It's just the world we live in, man. If it makes money, it's all good. Doesn't matter what the implications of it are. As long as it rolls in the dough, people will do anything. Same goes for the Superbowl. No, it's not saying much about our society. I must admit though, it is a marketing stroke of genius. Heck, if I were lucky enough to be working for the company that did advertising for the Superbowl, I wouldn't be sitting here "working" on my project. I'd be on my yacht. With a cold one in hand. Watching football.

Zeke

I'm not saying that the companies should do it. They don't dictate what people like. Well, maybe they do, but if people aren't smart enough to think on their own, they deserve to be dictated to. I'm more laughing at the audience than condemning the sponsors. If I was doing the advertising for the Superbowl, I wouldn't be worrying much about my future either.

Calvin

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