This article was in the Washington Post February 20, 1992
Creativity From Chaos
A Free-Form Theory For Transforming the Common Meeting
By Don Oldenberg
No one's in charge, there is no structure, no agenda, no planned
content.
Posted on the wall are two hand-drawn signs. One reads simply
"The Law
of Two Feet," and shows a crude rendition of two footprints. The other
lists four principles that clarify nothing; "Whoever comes os the right
people"; "Whatever happens is the only thing that could have"; Whenever
it starts is the right time"; and "When it's over it's over."
Whether or not what happened in ballroom C at the Sheraton Crystal
City
one morning two weeks ago was the only thing that could have happened
is
debatable. That it was the strangest conference 50 senior administrators
of the U.S. Forest Service have ever attended, no one is debating.
"The most puckered, tight, heirarchy in Washington" is how one
of the
Forest Service participants described the gathered beaurocrats as they
mulled about, sipping coffee, rechecking watches, waiting for "the
meeting" to begin. They seated themselves in folding chairs arranged
in a
large circle. With their arms crossing their chests in classic defensive
posture, they looked at the ceiling, looked at each other. All they
knew
was they were scheduled to be there all day.
"You never know what's going to happen," Harrison Owen says as
an aside
before he steps to the centre of the circle of administrators to get
things started. Unlike most experts in organizational behavior, Owen
thrives on ambiguity and believes that, in the right circumstances,
workplaces do too. His theories fly in the face of business as usual.
While others try to boost productivity by reorganizing and controlling,
he dabbles in chaos, promoting it as a potent creative force. Others
focus on the nitty-gritty of organization; he tunes in to the spirit.
Calling his work "organizational transformation," Owen has applied
his
innovations at major corporations on five continents, as well as with
small tribal villages in West Africa, personnel managers in India,
and
polymer chemists at DuPont. No matter the audience, skepticism always
greets his offbeat approach. He expected nothing less from the forestry
managers toward the largely leaderless and formless meeting he calls
Open
Space Technology.
"Every single group I have ever worked with has told me up front
it's a
great idea but it will never work with them," says Owen, president
of
H.H. Owen and Co., his consulting firm in Potomac. "Groups that I think
I
could never get them to do it, like the senior executives for Pepsi-Cola
in Venezuela, they take to it like ducks to water."
Were it not for the savvy corporate execs and hard-core senior
managers
who attest to the effectiveness of Open Space technology, it might
seem
like Harrison Owen has hit upon a fat scam in a world grasping
desperately for new solutions. By his own estimate, he spends only
about
five minutes preparing for these one- to five-day conferences. His
corporate rate runs about $2,000 a day (though he donated his services
to
the African village and other promising causes). He readily admits
that
once he gets a group moving in the right direction, he "goes and sits
down the hall." For the Open Space to work, he says, no one can take
charge - including himself.
"That's the big secret," says Owen, whose credentials include
Anglican
priest and author of several management books. "I don't do anything.
There's nothing to plan - just when is it going to be, and where, and
who's coming. My major job is to get them to get them to stop doing
things. I have to tell them 'Don't worry, it's going to happen.'"
What does happen isn't predictable, nor is it easily defined.
In a
sense, Open Space Technology is kind of the brainstorming version of
the
classic 'Stone Soup' story; Owen's minimal guidance is like the rock
in a
pot of boiling water, everyone else contributes their ideas to the
soup,
and in the end the group is well-fed.
"It's like community Rorschach," says Owen, referring to the highly
interpretable ink-blot psychology test that is impossible to fail so
long
as one participates. "The structure that will emerge, will emerge as
a
response. My goal is that within an hour, we will have the whole agenda
for the entire conference and the people to carry it out." For
the first
15 minutes, the Forest Service managers listen soberly to Owen's
briefing. He assures them Open Space Technology has worked before,
and
sometimes brilliantly. There was the time the National Education
Association brought 420 teachers, school board members and administrators
to Colorado to explore how to enhance education in America; in less
than
an hour they created 85 workshops and then ran the two-day conference
themselves.
Last fall, the Forest Service's own travel and management division
hosted 224 people representing 65 organizations - from the Sierra Club
to
timber companies to the National Nude Sunbathing Society - to
meet on
the issue of access to public land. In less than an hour they created
62
task forces and managed the conference themselves for two days. "About
the only thing they had in common was the issue at hand and their
antagonism for each other," says Owen. "But by the end of the second
day,
we had available a 200-page report of their findings. The only complaint
was that the report was too detailed to assimilate."
If Owen has reinvented the meeting, he's done it by recognizing
that
creativity abhors a vacuum. His instructions to the forestry managers
are
brief: Each is to think of an area or issue he or she is passionate
about
that relates to the conference's theme ("Enhancing Relationships With
Our
Customers"); then title it, be prepared to take responsibility for
it,
step forward and write the title on a piece of poster paper, and tack
it
to the wall.
The room buzzes with doubt and excitement. "Think of something
which is
important to you," encourages Owen. "And if nothing pops up, don't
worry
about it."
One man rises reluctantly, states his name and issue and starts
marking
it on poster paper. Two more stand up, followed by a flurry of others.
Squeaking felt-tip markers compete with voices announcing topics:
"Consumption and Recycling," "Whistle-blowers: How Can We Be Known
Again
as an Honest Agency?" and "Multiculturalism."
As sudden as it started, it stops. Buying time for late blooming
ideas,
Owen "orchestrates the flow" of what will occur for the rest of the
day.
The posted topics are arranged in immediate, late , and afternoon time
slots and are designated locations. Anyone interested in an issue signs
up and shows up. Those who originate the issue take notes of what goes
on.
Thirty-two minutes into the conference, the forestry managers
have
created and scheduled 13 workshops. Owen sends them off, telling them
only
to report back later that afternoon.
"People say how do you get substantive results out of that?" Owen
says
afterward. "But the same people who would be sure there was no way
anything useful could get done all of a sudden find themselves operating
with absolutely no problems in a situation where leadership is constantly
changing and structure is made and remade to fit the task at hand.
Suddenly the barriers go down."
Owen's credo is "Structure Happens." As he told the Forest Service
managers, "What we're really talking about is inspired performance.
Can
you force inspired performance? You can evoke it. You can give space
for
it. You can train for it. You can hope for it. You can pray for it.
But
can you force it? No.'"
Looking over the workshop choices, Paige Ballard says he's never
been to
a meeting like this. "It sure seems to encourage creativity and free
thought,' says the Forest Service's recycling program manager. 'it
isn't
inhibiting about what we can talk about and who can talk about it.
And
everybody gravitates to what they're comfortable with. Different strokes
for different folks."
Bill Delaney, the Forest Service's branch chief for management
improvement who has contracted with Owen for several such conferences
with other Forest Service departments, believes Open Space works
especially well for the silent majority - most of the people in a
bureaucracy who usually say the least. "It's not for every meeting,"
he
says, "but it is certainly a way to get participative juices flowing."
Owen designed Open Space Technology seven years ago after a meeting
with
a group of organizational experts in Monterey, Calif. At the end,
everyone confessed they got more out of the coffee breaks than the
meeting itself. "So my question was, 'is there a way of producing the
kind of good, intense interaction you get in a coffee break while
achieving the output and performance you get in a meeting?'" he says.
"I was looking for a mechanism that was so simple that you could
do it in
a boardroom or in a Third-World village with the same results. When
all
is said and done, people really have the experience of open power.
They
are in charge - which is the reason the level of spirit and creativity
are so high."
Last spring. in South Africa, Owen conducted a one-day Open Space
meeting that included the mayor of Cape Town and several black leaders.
"I'll never forget. We were all standing in this circle at the end
and
everybody was holding hands crying." says Owen. "They were saying that
they were the new South Africa and there was a lot of work to do.
"Open Space seems to create an incredible sense of community.
The key
is, it's a safe space within which people can take authority and
responsibility for themselves."
|