Here I have listed some ideas on how to make more money for everybody in the bar, from the owner to the waitress. Some of these are not practical in all areas of the country, but maybe this will help you come up with some ideas of your own.
darts | table shuffleboard | ring toss |
trivia | karaoke | crab crawl |
egg drop | scheduled drink specials | luau |
frozen drink machines | crawfish boil | comedy nite |
Check with your liquor distributors often. They are always happy to help with your promotions. They want to make the big bucks too! They are great for making signs advertising upcoming events and drink specials. Many of them will be more than glad to give you certain products to dress up a special occasion as well.
Always remember to keep the glasses full. One way to increase your average per head is to offer salty or spicy snacks gratis to all of your customers. Remember, you have to give a little to make a lot. If things are slow order some buffalo wings or nachos and set them out. If you or your boss is too chinzy for that, popcorn works well. Make sure you pop it in the bar. Nobody can resist the smell of freshly popped popcorn! Offering things to or for you customers helps to create a more friendly environment.
One more tip- It's not worth it. See if you can arrange something with the owner or managers to insure that the Otis Campbells of your bar have a ride home. Depending on the laws in your state, you could possibly serve quite a bit of time in the slammer if you should carelessly serve someone.
Electronic darts have become more popular
than ever. Dart tournaments are easy to run and can draw quite a crowd. Pick
an especially slow night to have one and run it consistently every week. It
sometimes takes a bit for word to get out about your awesome tournaments.
Charge an entry fee and give the pool back to the winners. Your making
enough money off the beer! Steel tip darts are also making a comeback,
but they can also be dangerous in the wrong bar. Remember dart players,
like pool players, like to drink!
Table shuffleboard is great fun and not often seen anymore.
I've seen several bars with these lately and they seem to be a big hit.
They are also a great draw for tournaments. They don't take up much
space and don't require a lot of upkeep.
Ring Toss-This game can be quite entertaining and costs nothing.
Hang a string from the ceiling near a wall and tie a ring on the end of it
(about 3" diameter). Next, mount a hook on the wall about chest level.
Grab the ring and walk away from the wall several feet. Hold the ring up and let
it swing towards the hook. The object is to catch the ring on the hook.
TV Trivia is
becoming very popular in bars these days. Your customers can compete
against each other and other participating bars across the states. It gives
the customers ranking in the bar and geographically. This helps
to keep the customers entertained especially on a slow nite.
Though it can grate
on your nerves quickly, karaoke can really increase your bar's profits
and clientele. It can be a rough start and may chase away a few of your
regulars, but you'd be surprised how many people are willing to make asses
of themselves in public!
The crab crawl is a contest using hermit crabs.
You need a large aquarium or table with sides high enough to keep the crabs
from getting out. Paint numbers on their backs and let'em go. The first
one to cross the finish line wins.
Egg drop- I first saw this crazy idea at The Sidetrack in
Tuscaloosa Alabama. The owner got a large board (2 and put them together)
and drew off evenly matched squares, numbering them 00-99. He laid this
out on the floor. Next, he bought a couple of live chickens. Every
time a customer bought a drink they got a ticket. Then after all the
tickets were given out, or after a predetermined time, he would set the
chickens loose on the board. The 1st number to get "dropped on" won.
Winners got bar tabs, t-shirts, etc.
Scheduled
drink specials are kind of tricky. Check with your state alcohol board
before trying these. Start with a special drink price- ie. $.50-then every
hour increase the price by a certain amount-ie. $.50-until they reach the
regular drink price. You can also feature a certain beer or drink
each nite. Again, some beer distributors will give you a discount
for advertising their beer. If you do decide to feature a specific
beer make sure to let them know.
Luaus- Depending on what part of the country you're in, winters
can be extremely dull and uneventful. Try organizing a luau! You can get
good deals on leis when buying in quantity. Call a local paper company
or party store. Don't forget the Limbo Contest! Pool cues work perfectly for these.
Buy a pig, rent (if you don't already have one) a frozen drink machine,
and check with your liquor rep about what promotions they have to
offer. Frozen drink machines are great money makers. Owners often steer clear
of them because they see them as a big expense. Actually the profit margin on them
is quite high. Lanakai makes a very good line. Making your own simple syrup (base) for
the drinks also helps cut down on the cost. Just mix hot water, sugar, and sweet
and sour mix together. Depending on what sweet and sour mix you use, the proportions
may vary.
Crawfish boils are not financially possible in certain parts of the
country, but for certain areas they are a great draw. You'd be surprised how cheap they really are. Boil them with some
corn and serve potato salad, or whatever you're in the mood for. Just remember to set out plenty of trash cans!
Comedy nite- Comedians can be a great draw. Depending on how
much $ you want to spend, you could have 1-3 acts ranging from opener
to headliner. Charge a cover at the door and offer food and drink
specials during the show. Check out both local and national agencies.
Prices can vary greatly. You could also host your own amateur nite, but
I would strongly suggest private auditions before you let him or her go on.
Who knows, you may discover the next Sinbad
or Foxworthy! The
Comedy Catch has a good amount of information.
If you have any good ideas or have seen any worthwhile promotions, please
let me know. I'll check them out and possibly add them to my site, with a
credit to you.