Interpretations of Optionality

Abstract: Edwin Thor discusses different interpretations of Optionality, in particular those of marketing and consultancy company Quintessence, musician DonParagon and multimedia production firm Optionality.

What is Optionality?

Abstract: This article presents a number of ways in which optionality as a concept is interpreted and implemented. The article concludes that optionality, as part of DonParagon's Vision of the Future, is preferable to proposals to establish optionality locally. This conclusion is based on the principle of non-violence that is central to Quintessence's interpretation of optionality. Ironically, DonParagon himself rejects the focus on the written word in Quintessence's implementation of optionality. The end conclusion is that this situation is not an inconsistency, but supports Quintessence's approach of promoting optionality in interpreting optionality.

Optionality in Practice

Abstract: In this article Ben Mettes, Quintessence's Managing Director, describes how the concept optionality is used by Quintessence. In consultancy work conducted by Quintessence, optionality is used as a perspective. This approach is referred to by Quintessence as comparative analysis, in which various solutions are analyzed and compared with each other from the perspective of optionality.

Similarly, but not identically, Quintessence uses optionality as a marketing strategy, which implies that various ways to promote specific work are implemented simultaneously.

From the Perspective of Optionality

Abstract: The Big Picture is often thought to be visible only if one takes sufficient distance from individual opinion, in other words, if one takes an objective viewpoint. In this article Quintessence's Managing Director, Ben Mettes, discusses the difference between a point of view and a perspective, to explain why he regards scientific objectivity as fabricated and narrow-minded. Ben concludes that comparative analysis done from the perspective of optionality should not be confused with taking a single-minded point of view.

That's Optionality!

Abstract: This article discusses DonParagon's album "That's Optionality!" and the single with the same name. The article describes how Don's work aims to express optionality in many musical ways, rather than merely as a verbal concept.

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