Contact me

About me
Vision
Mission
Your benefit
Added value
In a nutshell

Value Analysis

Self
Target
Competitors

Value Components

Perceived quality
Customer loyalty
Awareness
Associations
Proprietary assets

More

CV page
Extended ad
Personal page
* Super Pinga *

Andre' Serranho

INTERNATIONAL - MARKETING - INTERNET

About me

I am an enthusiastic MBA with a deep interest in technology, strategy and business development.

Accumulating a long experience as both Communication Consultant and Project Manager in several fields
(including Quality Management and ICT), I had a successful and gratifying work experience in multi-cultural, international teams.

I have been recognised as a fast learner, able to quickly grasp the fundamental concepts of the different industries I am involved with.

That is the motivation itself
—I do enjoy my time while learning!

Vision

To build an international career based on marketing, while balancing work and family, responsibility and entertainment.

Mission

To deliver value to my employer by gathering as much knowledge possible, and applying it while become the key marketing person in the dynamic, customer-oriented organisation I will work for.

Your benefit

  • Develop or strengthen your company's international position;
  • Add more creativity to your team;
  • Enjoy the services of a skilful, multitalented, motivated, responsible partner;
  • Get that bit of always needed, good old, over-the-edge irreverence.

Added value

  • Ability to integrate departments’ objectives with the overall corporate strategy, focusing on
    “the big picture”
  • Ability to facilitate regional/global expansion plans, and  to bring an international perspective to local management
  • Excellent communication and presentation skills in English (83rd. percentile GMAT language score) and in five other languages
  • Contagious positive spirit 
  • Creative, entrepreneurial, and target-oriented nature
  •  Analytical skills, and thinking
    "out of the box" (helped by my international background and experience)
  • Teamwork and networking skills, and experience with leading virtual teams as a project manager

In a nutshell

  • MBA "with Honours" focused on Marketing and Strategy (excelling in subjects such as International Marketing, Global Branding, Corporate Communication, and e-Transformation)
  • Fluency in English, Spanish, French, Italian, Portuguese, and Finnish, and knowledge of Swedish, German, and Russian
  • Experience in marketing material creation, in print and web media, using advanced Graphic Design and Desktop Publishing tools
  • Experience in project management
  • Experience in partnership development
Top

Value Analysis

Self 

  • Ability to bring an integrated, international perspective to local management, and establish the links between different subsidiaries
  • Ability to facilitate regional/global expansion plans of the business by utilising my communication skills
    (including fluency in English, Spanish, French, Italian, and Portuguese, command of Finnish and Swedish, and knowledge of German and Russian)
  • creative, outgoing character
  • multitasking
  • resilient

Target

  • Strategic Marketing consultancy
  • Communications Specialist/Manager
  • other Marketing-related positions,
    (career path to Marketing Director)
  • Project Manager
  • Business developer for Southern Europe or South America
  • Trainer in international business communication

Competitors 

  • MBA’s, M.Sc.’s, and other professionals, who have more work experience and locally established networks
Top

Value Components

Perceived quality

  • Cross-cultural understanding 
    (Global Citizen)
  • adaptable and flexible
  • responsible—started as a lifeguard
  • partying hard, working harder

Awareness 

  • Based on networking
    (mostly in Finland, but also in Portugal and Spain, within the MBA students and alumni community) 
  • business card
  • personal web site 
    (especially the “opening-advertisement page”)
    — objective: generate buzz

Customer loyalty

  • Main endorsers:
    - family and friends (including those wishing to co-establish an entrepreneurial venture, like Nuno Baixinho)
  • Others:
    - current and former bosses (recommendation letters from Pasi Nieminen, Risto Tenhunen, and Nils Bergström)
    - co-workers
    main reason: delivered value,
    overcame expectations

Associations

  • Positive spirit
  • charisma
  • resourcefulness
  • great achiever when given motivation

Proprietary assets 

  • Name
  •  web sites
  •  logo
  •  “Super Pinga” character
Top

On this web site

CV page

This link will take you to my on-line CV.
You can download the CV in PDF format directly from here or from that page.

Personal page 

For something fresh and completely different, here is, and please remember it,  my non-serious page.

Extended ad

A deeper view on my value proposition.
Includes testimonials of people who socialised and worked with me.

Super Pinga web

Do not worry, his site did not disappear!
It just moved here!
With an URL easier to remember and all!

Top

Thank you for your attention.

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