The problem
with choosing a web site designer is you never know if you're getting ripped off. Since
designing web sites is so new providers are taking different approaches in pricing their
work. Unfortunately, many are taking the approach that they will charge whatever the
market will bear. Our experience is that huge premiums are being charged to build web
sites just because this medium is so new.
Here's how to tell if you' re getting fair prices. If you have any experience buying
printed materials and you have a feel for what graphic design costs
should be on a printed piece, you know what the cost should be for lnternet Web design.
That's it. No more.... no less. Just figure out how many pages you'll need on your web
site and estimate what you would spend to have it designed if you were going to have it
printed. That 's what it should cost. Even tough the process is slightly different, the
basic principles of good graphic design are the same and the time involved is similar.
Another problem is that many web site developers are really software programmers and
computer hardware experts. They found out that they had a lot to learn before they could
build web sites. This is because learning the Internet programming language is relatively
easy. The hard part and the steep learning curve is learning the desktop publishing
software (Photoshop, Illustration and Page layout programs) necessary to build web sites.
These have always been the traditional tools of the Graphic Designer. Also, software
programmers and hardware experts aren't graphic artists. No matter how much
they learn about what keyboard keys to push to make desktop publishing programs work, they
can't suddenly acquire the sense of page layout and design that good graphic artists
possess.
We have always been strong in graphic design. Building web sites is using our design
skills, applying a few special design principals for the Internet and placing in web site
codes (HTML programming). Our learning curve was very short to design professional web
sites. We charge our traditional graphic design fees, whether it's for web site
development or conventional printing.
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