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First, in order to most effectively and immediately distribute to our key family households, YST is inserted in the Dallas Morning News the first Wednesday of every month to subscribers. Second, our market advertising managers circulate the remaining issues at high traffic locations throughout each market. YST is distributed at schools, civic and sports associations, YMCA's, restaurants, grocery stores, video stores, real estate offices, and most other businesses within each community. |
| Market | Total Issues | DMN Circulation (Zips) | Community Circulation |
|---|---|---|---|
| Coppell | 10,000 | 4,400 (75019) | 5,600 |
| Lewisville | 15,000 | 7,516 (75057, 75067) | 7,484 |
| Flower Mound | 10,000 | 4,600 (75028) | 5,400 |
| Park Cities | 17,000 | 11,720 (75225, 75205) | 5,280 |
| Plano | 40,000 | 28,521 (75093,75023,75075,75025) | 11,479 |
| Totals | 92,000 | 56,757 | 35,243 |
| This system is designed to reinforce the visibility of YST throughout the marketplace. The market-specific nature, reader appeal, community support, and effective distribution have all combined to make YST an exciting, fresh advertising vehicle that stands as the leading family publication in our community. |  |
| On to YST Markets |
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