Senior engineer with 8 years business-to-business product marketing and product line management experience through all product life cycle phases for both high-volume components and low-volume test equipment.
· Team Player. Consensus builder weighs multiple points of view. Capable of difficult decisions when needed. Know when to make decisions versus seeking input internally and externally.
· Communicator. Excellent writing, presentation, publication, graphic arts, & photography skills. Over-communicates internally. Externally, meet customer needs in a timely manner — clearly & concisely.
· Methodical Problem Solver. Seek root causes of problems and build solid solutions that endure. Willing to get hands dirty to solve problems.
·
Persistent. Know how to compete for scarce
resources with focus on results and without burning bridges.
·
International. Accustomed to international travel and
working with customers, colleagues, and external partners on multiple
continents, in multiple time zones, and from multiple cultures.
Anritsu
Company www.anritsu.com
Richardson, Texas
(2000~2003)
$B Global manufacturer of communications test equipment & systems, headquartered in Japan.
Sr.
Product Marketing Engineer – Wireless Test Equipment
· New product definition, launches, & life cycle management for high-performance hardware/software test.
· Manufacturing divisional support to Sales in the Americas for multiple diverse wireless test products.
· Sales support and training for CDMA2000 products in the Americas, Japan, China, and Korea.
· Contributed to annual global market strategic planning of this global corporation.
· Continually represented western hemisphere interests to HQ.
· Negotiated & managed partnerships with external contractors, partners, & industry groups.
Key Clients: Qualcomm,
Nokia, Sanyo, KDDI, Verizon, Anritsu North American Sales
RF Monolithics www.rfm.com Dallas, Texas (1986~1999)
$50M Manufacturer
of variety of Surface Acoustic Wave (SAW) Radio Frequency (RF) components.
Director
of Product Marketing – SAW Filter Product Line
· Established very new product line into the corporate line-up as one of four product lines.
· P&L responsibility. Maintained profitability in face of well-established major competitors.
· More than doubled number of standard catalog products in spite of severe resource & capability constraints.
· Matched opportunities with severely limited design and manufacturing capability.
·
Half of two-man team that negotiated, developed,
& managed strategic partnership with European competitor.
Key Clients: Nortel,
Nokia, Ericsson, RFM Global Sales
Product Line
Manager – SAW Filter Product Line
· Clearly established and communicated capabilities & strategic direction for new product line.
· Tripled revenue from $2M to $6M
· Reported to VP of Sales & Marketing. Strategic & tactical reporting to Sr. Staff & Board of Directors.
· Created & presented numerous technical & marketing educational seminars for sales force & customers.
· Set
global pricing. Directed one direct report & 30 indirect employees in
matrix organization.
Key Clients: Nortel, Nokia, RFM Global Sales
Product Line
Manager - Low-Power Transmitter & Receiver Component Product
Line
· Interim
manager for established $30M product line in a highly challenging transitional
environment.
Key Clients: Siemens
Automotive, Motorola Automotive, Delco, Nippon Denso, RFM Global Sales
Sr. Product Engineer - All Product Lines
· Managed customer relations & material changes requested by major customer in face of quality problems.
· Managed
all aspects of RFM’s first data book.
This 528 page book was extremely popular & successful.
Sr.
Application Engineer - All product
lines (resonators, filters, oscillators, clocks, & TX RX hybrids)
· Supported customers world-wide for all markets & all product lines.
· Reviewed contracts & RFQs & wrote technical quotations ranging from consumer to high-rel military.
· Took responsibility for all technical publications & quotation tracking.
· Helped establish content of all product lines in this pre-product-management era of the company.
Sr.
Design Engineer - SAW
oscillators.
· Designed most difficult oscillator attempted, resulting in highest yield manufactured by RFM at that time.
· Developed first RFM cookbook for low-power remote-control transmitter design.
Del Norte Technology
- Euless, Texas. Manuf. of radiolocaation systems (appl. of RADAR)
(1982~1986)
Engineering
Manager - spread-spectrum
radiolocation systems (X-band and UHF)
· Directed 12 engineers & technicians while developing new UHF radiolocation system.
· Designed upgrade with 20dB improvement in system gain & elimination of severe in-band interference.
· Wrote custom software for & designed high-dynamic-range IF amplifiers optimized for multiple modes.
· Created, from scratch, system analysis tools & techniques needed for project & not available elsewhere.
· Trained & supervised staff in layout of complex receiver without a single RF layout problem in 1st pass.
· Hands-on management of land & sea field trial. Managed FCC certification of complex product.
· Trained sales force & customers.
RF
Project Engineer - spread-spectrum radiolocation
systems
· Analyzed & reported propagation, dynamic range, timing accuracy, & performance for design options.
· Proposed direction for future UHF & X-band radiolocation products based on cost/performance analyses.
· Designed ultra low noise-figure front-end UHF amplifier.
· Successfully
improved upon technical system study by outside consultants.
Decibel Products
- Dallas, Texas. Manufacturer of communications antennas and systems.
(1981)
System
Engineer – Wireless
Antenna Products
· Analyzed,
designed, & quoted antenna & filter systems for complex professional
antenna installations.
Motorola
Communications Div. Fort Worth, Texas (now Cellular Infrastructure
Group) (1976~1980)
RF Design Engineer
- Industry Leading 2-way Land Mobile (Professional or SMR Radio)
products
· Designed IF & RF sections of UHF receiver of very successful Mitrek radio.
· Learned RF in the real world at industry leader. Mastered RF layout, solving tough layout problems.
· Provided
last-resort factory solutions for difficult & unusual field problems.
Education
& Affiliations
· Shosteck Group: Strategic Wireless Communications Seminar, Marketing Track (1998, -01, -02)
· Center for Creative Leadership: The Looking Glass Experience
(week-long business simulation -1997)
· Southern Methodist University: Segmenting & Targeting Business
Markets Course (1997)
· Dale Carnegie: Effective Public
Speaking Course (1989)
· University of Texas at Arlington: Bachelor of Science in Electrical Engineering (1976)
Eta Kappa Nu (Electrical Engineering honor fraternity), Tau Beta Pi (Engineering honor fraternity)
· RFM internal: Business Communications seminar
· Fred Pryor: Project Management seminar
· Batelle Institute: Engineer as Manager seminar
· Courses/seminars by Anritsu, CTIA, CDG, IBM, IEEE, HP, Microsoft, RF Design, RFM, others.
· Current member of IEEE (Institute of Electrical and Electronic Engineers). Past member of Mensa.
· Publisher, editor, & primary author of 528-page data book (RFM 1995)
· Magazine articles (including Wireless Design and Development & Portable Design)
· IEEE symposium and industry trade show presentations, papers & tutorials.
· Numerous application notes, sales notes, sales brochures, slide/PowerPoint shows, press releases, etc.
·
Prepared & taught numerous technical &
marketing tutorials internally & externally for last 3 companies
