|
Summary of Qualifications
|
|
Ø
Experience in public relations, marketing, and
communications management.
Ø
Track record of improving existing operations
and expanding client and customer base through staff recruitment, corporate
image, product promotion, and customer relationship management.
Ø
Areas of expertise include strategic
marketing, collateral development, white paper creation and placement, and
trade show and conference strategy.
Ø
Experienced in many types of contract
negotiations, including media, purchasing, and vendors management.
Ø
Accomplished public speaker, lecturer, and
consultant.
|
Professional Experience
|
Strategic Marketing Consultant
|
2001-Present and 1991-1996
|
|
Freelance consultant to small and mid-size national
companies in all facets of marketing and communications, including
advertising, public relations, contract negotiations, operations, research,
purchasing, resourcing, and strategic planning. Most recently work in a healthcare
organization and a manufacturer of packaged goods with offices throughout the
N. America with sales through franchises,
distributorships and corporate accounts.
·
Clients include Southwest Area (OK) Economic
Development Corp., American Red Cross, West End/Dallas Alley, Subway
franchises.
·
Industries of experience include software
development, retail, import/export, and tourism.
|
InfoServer (OutsourcingCenter.com)
|
1998-2000
|
Chief Marketing/Chief Operations Officer
|
|
Joined this group of three companies – consulting group;
44 website portal; B2B exchange – charged with growing
the company’s client base and establishing the company in the outsourcing and
e-business communities. Responsibilities included demographic research and
developing sponsorship and advertising opportunities; vendor negotiation and
coordination (advertising; law firms; designers; programmers; and procurement
and purchasing worldwide.
·
Developed relationships worldwide with senior
executives from, among others, IBM, CSC, Microsoft, ACS, EDS, Lockheed
Martin, General Dynamics, international governments, Compaq, PwC, and Unisys.
·
Grew client base from to 12,000 to 200,000
participating, highly targeted, and registered users.
·
Increased sponsorships 200% through bold
editorial leadership and networking opportunities.
·
Served as the company’s public persona and lead
editorial direction through networking, speaking at conferences, and
editorial direction.
·
Assimilated marketing plans with technology
plans to increase search engine placement, redesign website for usability,
and create video and real-time discussion groups.
|
Corporate Link Inc.
|
1997-1998
|
Director of Marketing
|
|
Built and managed client relationships for this real
estate portfolio-management company. Responsibilities included developing
concepts for promotions, events, and organizational goals; sales and market
research; and public relations and trade show appearances.
·
Increased sales by 100%.
·
New relationships included Nationsbank and
Superior Bank; expanded roles of existing customers Bank of America and
Prudential.
·
Employed comprehensive media, using brochures,
fax broadcasting, direct mail, and telemarketing.
|
|
State of Oklahoma
|
1995
|
Marketing Consultant
|
|
Worked with the state’s Southwest Area Economic
Development Corp. to produce economic development study focused on attracting
industry and leveraging local resources.
·
Introduced marketing strategies for Chambers
of Commerce and governmental offices.
·
Designed marketing and promotional plan for
media and industry distribution.
|
American Red Cross (consultant)
|
1994
|
Director of Donor Resource Development
|
|
Position involved managing both staff and volunteers in
Blood Services department, as well as maintaining and expanding the existing
servicing region.
·
Cultivated more than 100 sponsors in the Southwestern
United States.
·
Served as agency’s TV and radio presence to
promote donor services.
·
Special events included executive forums and
military installation activities.
|
Step III Entertainment / Dallas
Alley
|
1993
|
Director of Marketing
|
|
Position involved promoting the West End Marketplace, a
popular tourist attraction and entertainment venue. Responsibilities included
program development and mass media publicity; contract negotiation; agency
coordination; media contacts; and event coordination.
·
Single promotional concert brought in more
than $100,000 in trade advertising; as a result, Planet Hollywood elected to
locate at this venue.
·
Facilitated sale of company to national
management organization.
·
Events included a Texas/OU Weekend promotion,
an Elvis impersonator, and “Sculptor Alley.”
|
Southfork Ranch (“Dallas”)
|
1989-1991
|
Director of Media Promotions
|
|
Responsibilities included trade negotiations;
television, radio, and print promotions; talent contracts; retail pricing and
merchandising; and hiring and managing staff.
·
Negotiated half a million dollars of national
and regional trade advertising in a 6-month period.
·
Accounted for 75% of Southfork’s
marketing-related revenues.
|
Summary of Early Experience
|
1979-1988
|
|
·
Moran Broadcasting: Director of traffic and
billing promotions for regional broadcasting firm.
·
Casual Corner: Manager of multi-unit retail
clothing chain.
·
Buyer, management, top sales, and
merchandising for various one-owner retail stores.
|
Affiliations and Activities
|
|
·
Women in Technology International (WITI) –
Member
·
North Texas Technology
Council (NTTC) – Member
·
Society for Technical Communication – Public
Relations Competition Judge – March 2002-3
·
BISC/Caribbean Technology Conference –
Speaker: Outsourcing – March 2000
·
DCI/Technology Outsourcing Conference –
Speaker: IT Outsourcing – May 1999
·
Not-for-Profit Professionals Conference –
Speaker: Strategic Outsourcing – 1999
·
Various Colleges (MSU, UTD, SMU, Richland)
– Lecturer: Marketing – 1992-1995
|
Education
|
|
Bachelor of Arts in Arts and Humanities/Human
Development – University of Texas
at Dallas
|
|
|
|
