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e-commerce \e-'ka-mers\ is the buying and selling of goods and services using electronic networks, including the Internet. More importantly, it is revolutionizing the way businesses can reach new customers while more adequately fulfilling the needs of pre-existing ones. Furthermore, the cost-effectiveness of electronic commerce enables small companies to compete on an even footing with far larger organizations. At the same time, larger companies can utilize e-commerce to instantly respond to evolving trends and enter new markets with the agility of a small business. [IBM Corp.]
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