Pop art and op-art were popular art movements in the 1960's. Pop art and Op art were separate art movements but the public mixed them, much to the annoyance of the founding artists. The term Op-art was first coined by Time magazine. It was typified by the dramatic, trick-optic effects of line and contrasting areas of colour.

Fashion Designers picked up these art trends and modified them for use in their clothing designs. Courreges was influenced by the Op-art movement. Op art was the optical trick of contrasting areas of line and colour. Chain stores stocked black and white themed clothes and boots, coats and hats in PVC and other artificial materials. The look was effective but too much could cause headaches.

In 1961 Andy Warhol's Pop art paintings "Advertisement," 1960, "Little King," 1960, "Superman," 1960, "Saturday's Popeye," 1960 were used in the window displays of the Bonwit Teller department Store in New York.

Images from modern art appeared on dresses. They were symbols of mass-produced, commercial images.

Last updated: June 01, 2003

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