Welcome to Adarin's Auctions!
Basic Strategy
Selling on Ebay is definitely a game of strategy. It’s basically the same strategy that works in the stock market – buy low and sell high. The trick is either in doing one or the other, or BOTH if you are lucky! When you enter into this marketplace, you are competing against every possible type of seller – full-time PowerSellers, professional collectors, Mom & Pop type small sellers, and (fortunately) a whole BUNCH of other folks who just throw items out there and don’t have a clue. This means you have to be “smarter than the average bear” in the words of Yogi Bear. You have to know what items to buy, where to get them, how to market them effectively, ship them efficiently, and provide exceptional customer service to your bidders to maximize your positive feedback ratings.
That is what I want to help you do. To move up from the ranks of the clueless to the Mom & Pop level clear up to the PowerSeller level if that is what you desire. And to have a little fun and make some good money along the way. Here is a little bit of what I’ll show you:
How to get your bidders to post more positive feedbacks for you (about 25% of bidders don’t bother to leave feedback even if an auction goes smoothly)
How to effectively cross-sell your products so you get more bang for your buck on listing fees
How to get deadbeat bidders to pay up and what to do with slow payers
How to manage your Ebay business effectively in the least amount of time
The pros and cons of the Ebay PowerSeller program
How to use the “purple snowflake” technique to attract more bidders
Effective pricing strategies for maximizing your sales
Some ideas to answer that burning question “What to sell and where can I buy it?”
To start, let me tell you a little bit about myself. I have been an Ebay seller for about 4 years. In that time, I have run about 3,000 auctions (counting ones that did and didn’t sell). I have sold everything from vehicles to dryer lint (literally!). Right now, I run about 30 to 50 auctions a week and sell mostly new kids clothing and educational materials, but at times I have sold collectable coins, model trains, knitting machines, Pez dispensers, craft supplies, beanie bears, collectable action figures, a do-it-yourself banjo kit, my kid’s old clothes, car parts, doorknobs, and just about everything else you can think of. As I said, some auctions were successful and some were not, but it is always a learning process and if you're clever, you don't make the same mistakes twice. Maybe if you read this information, you won't even make the same mistakes once!
My most successful auction was an antique tinplate toy fire engine I sold for my Aunt – I started it at $200 and within 12 hours it was up to $560 and finally closed out at $970. Probably my worst auction was a lot of 50 t-shirts I bought with funny sayings on them. I think they were cursed because I couldn’t sell them at any price and finally ended up giving most of them away out of sheer frustration!
You might wonder why I am not at the PowerSeller level after all this time. I easily could be, but I have chosen not to. I have a full-time job as a Financial Consultant with a major banking Corporation and I am also the mother of three extraordinarily handsome and intelligent sons, two of whom are still at home, so I deliberately limit my auction time so I don’t short-change anyone. That said, the PowerSeller program ain’t all it’s cracked up to be anyway, so I don’t know if I would bother with it anyway. More about the PowerSeller program in the section on “How to Manage Your Ebay Business”.
