The woman answered, I've been shot in the head, and I am holding my brains in. "Jane Doe" didn't know what to do, so she ran into the store, where store officials called the paramedics. When they got in, they found that the woman had bread dough on the back of her head and in her hands.
A Pillsbury biscuit cannister had exploded, apparently from the heat in the car, making a loud explosion like that of a gunshot, and hit her in the head. When she reached back to find what it was, she felt the dough and thought it was her brains. She passed out from freight at first, then attempted to hold her brains in.