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Developing a successful Web site requires thinking
strategically about a few key issues. First, determine the purpose of the
site. For example, is it a public relations tool, an information
clearinghouse, or a direct channel for selling products? Next, determine the
target audience for the site. Select a style and tone of writing based on
your purpose and audience. Be sure to use energetic language to catch your
readers’ attention. Previously printed brochures, newsletters, and other
marketing materials are a great source of information for your site. Be sure
to select material that is still relevant to your readers. A Web site can be
ideal for displaying information typically hard for your customers or members
to find. Consider looking at Web sites of competitors or similar
organizations to spark ideas. One way to organize your content is to separate items
that change infrequently from items that require frequent updating. For
example, group together a summary of the organization, core products or
services, and location information separately from new product offerings,
special offers, press releases, and upcoming events. Organizing information
in this way enables you to easily update sections needing frequent revision
and also helps readers quickly find the information they desire. Using graphics and photos can add vitality to your
site. But keep in mind they require significantly more memory than text,
which means they will take longer to download. When you’ve finished creating
your site, run the Design Checker to make sure the site downloads quickly and
to catch problems with page design. |
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To
contact us: |
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Phone:
417-455-5518 Fax:
417-451-9669 (Info Tech) Email:
mjerniga@crowder.edu |
