First came publicity. The CBS affiliate, KTVA-TV followed the progress of the collection over a 5 month period with follow up stories during local news broadcasts, and KTUU-TV, the NBC affiliate adopted the project as a Community Service function of the station with live morning broadcasts from Kaladi Brothers, a local coffee roaster. Donors were given a free cup of coffee with each donation. This effort alone generated more than 1000 phones in a 4 day period between December 26 and December 29, 2000.

Collection sites were identified with window signs donated by A.T. Publishing and Printing and First Interstate Bank of Alaska inserted donor cards in monthly statements to more than 4000 bank customers. Preproduced public service announcements provided by the Wireless Foundation were delivered to local radions tations and regular press releases were sent to all local mdia outlets including the Anchorage Daily News. The club also generated a website for the project. By the end of the project, Anchorage, Alaska knew more about Quota International and about women in crisis. And the club knew that although the effort didn't cost the club a dime, they also could make a difference with another precious commodity:time. The members of Quota International of Anchorage would like to thank all of the businesses, media outlets and especially the hundreds of donors who helped to make this program such a rousing success.