The bullion from Titanic, the most successful movie of all time, has been counted and banked. The threatened actors' strike has been averted. The summer box office started with a tremendous bang: Deep Impact took $41m when it opened last weekend. Hollywood should be basking in just the kind of self-congratulatory back-slapping that makes it most insufferable.
In fact, Tinseltown is in a miserable funk. A palpable sense of unease can be felt in studio executive suites as they reluctantly come to terms with a deeply troubling realisation: none of the rules that have governed studio film-making for the past two decades, ever since the blockbuster success of Star Wars and Jaws changed the economics of the business in the mid-1970s, hold sway any more. A series of high-profile flops has made it clear that, Leonardo DiLaine notwithstanding, the era of the megastar may be ending. The top stars of the past 15 years - Clint Eastwood, Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, Kevin Costner and even Harrison Ford - whose very presence was once seen as ensuring at least a decent opening, now look, at about $20m a picture each, enormously overpriced and over the hill. Huge budgets no longer guarantee the all-important opening weekend box office, tie up too many studio resources, and force studio executives to down too much Prozac. Small, inexpensive, often non-American films, such as The Full Monty, which cost $2.5m and has grossed nearly $250m to date, have been far, far more profitable than most pictures from the major studios, whose average cost has now reached $53.2m, plus an average of about $22.2m for marketing. Inexpensive, starless, genre pictures aimed at teenagers, such as Scream and I Know What You Did Last Summer, have easily outperformed most high-priced studio fare. The endless sequels that the studios have relied upon to prop up their summer release schedules, such as Speed 2 and Batman & Robin last summer, have been misfiring badly. After years of catering to young men, the studios have been forced to acknowledge that women, especially young women, can turn movies into hits, as My Best Friend's Wedding, starring Julia Roberts, The Wedding Singer, starring Drew Barrymore, and City of Angels, starring Meg Ryan, showed. For many films, the American box office, which used to represent most of a film's take, can now be dwarfed by the overseas box office (Seven Years in Tibet, for example, took $40m in America and $100m internationally). In the independent sector, far too many films are being produced. On a recent weekend, 10 small independent movies opened. Miramax is believed to have more than $50m invested in unreleased movies in its vaults. Some of the studios have found themselves badly wrong-footed by these changes. When Scream came out last year, and showed how big the teenage audience had become, Columbia Pictures quickly added much younger people to its executive roster. "Everybody got a wake-up call on this audience with Scream," says Lucy Fischer, the vice-chairwoman of Columbia Pictures. Other studios quickly slammed teen comedies and thrillers into production. Fox, scared silly by high budgets after last year's disastrous $160m Speed 2 and the terrifying Titanic scare, responded by quietly nixing the $100m-plus Ghost Riders, which was to have been directed by Speed alumnus Jan DeBont. Even though it was to star all-time box-office champ Harrison Ford, Universal similarly said no to Age of Aquarius, because it did not think a movie about relief workers in Bosnia justified a $90m price tag. Universal also halted the $100m Hulk, the big-screen adaptation of the Marvel comic hero. And a few weeks ago, the out-of-sorts studio fired its head of production. |
If any studio exemplified the old way of doing business it was Warner Bros, which has had the most stable management team in Hollywood for the past two decades. Warners' success during that time came from its long-term relationships with established talent such as Clint Eastwood, with venerated directors such as Stanley Kubrick, and with expensive, old-style producers such as Jon Peters, Richard Donner, who produced Lethal Weapon 4, and Jerry Weintraub, who produced The Avengers, both of which will be released this summer.
But in the past 18 months, Warners' money-making formula came badly unhinged as the company released a string of expensive pictures, top-heavy with stars, that died at the box office, including Father's Day, The Postman, Sphere, Mad City and Midnight in the Garden of Good and Evil. At first, Warners insisted that it would not be panicked, but it then pulled the plug - temporarily, it said - on two $100m-plus movies that, a year ago, would have been shunted straight into production: Superman Lives, starring Nicolas Cage, with Tim Burton to direct; and I Am Legend, set to star Arnold Schwarzenegger, with Ridley Scott directing. Then, after months of damaging executive infighting, which culminated in the ousting of Billy Gerber, the joint head of production, 10 days ago Warners announced a series of sweeping changes - changes that are being mirrored at other studios - that Terry Semel, Warners' co-chairman, admitted were "the result of the state of our industry". Warners has said that it will be cutting its output from about 28 films a year to 20; that it will cut back on the big-budget "event" movies that have been its staple for the past two decades; that it will be producing more films in the mid-budget range, between $20m and $80m; that, in a bid to keep down costs and to retain more control of its films, it will use more first- and second-time directors; and that it will work with a broader range of producers. "There will be a shift away from the good-ol'-boy network that has always existed at that place," said one agent who deals with the company. These changes have come too late to affect much of what will be appearing in the cinemas this summer, which looks more like the end of the old era than the beginning of the new. But, in a marked contrast to previous years, this summer will see just one major studio sequel: Lethal Weapon 4. There is the usual dose of big-budget, special-effects movies, such as Deep Impact, Armageddon and Godzilla, the 300lb gorilla - well, lizard - of the summer. And, of course, there is a smattering of animated fare for the kiddies, including Disney's Mulan and Warners' The Quest for Camelot. Instead of sequels, Hollywood now seems to prefer remakes, such as Godzilla, Doctor Dolittle, Mask of Zorro and A Perfect Murder (a remake of Dial M for Murder, starring Michael Douglas and Gwyneth Paltrow), or television spin-offs, such as The X Files and The Avengers. The summer will see DreamWorks - the studio set up by Steven Spielberg, the Hollywood entrepreneur Geffen, and the former Disney production boss Jeffrey Katzenberg - finally flourish after early disappointments. Deep Impact has already opened strongly and there is a lot of buzz around Saving Private Ryan, directed by Spielberg, and the partially animated Small Soldiers. But there is one other noticeable difference this summer: there are a surprising number of films that moderately intelligent adults might enjoy, including Bulworth, Warren Beatty's political satire; the heavily touted The Truman Show, Peter Weir's television satire starring Jim Carrey; Out of Sight, an adaptation of Elmore Leonard's novel by Steven Soderbergh, starring George Clooney; Spielberg's aforementioned Saving Private Ryan, which stars Tom Hanks; and Terry Gilliam's adaptation of Fear and Loathing in Las Vegas, Hunter S Thompson's classic novel of drugs and paranoia. And Stallone, Schwarzenegger and Costner, the kings of summers past? Nowhere in sight. |
Forthcoming releases The Truman Show
Talent: Jim Carrey, directed by Peter Weir Fear and Loathing in Las Vegas
Talent: Johnny Depp and Benicio del Toro, directed by Terry Gilliam Armageddon
Talent: Bruce Willis, Billy Bob Thornton, Ben Affleck, directed by Michael Bay Godzilla
Talent: the special effects, Matthew Broderick, directed by Roland Emmerich Saving Private Ryan
Talent: Tom Hanks, Edward Burns, Matt Damon, directed by Steven Spielberg The Horse Whisperer
Talent: Robert Redford, Kristin Scott Thomas, some horses, directed by Redford X Files
Talent: David Duchovny, Gillian Anderson, directed by Rob Bowman Bulworth
Talent: Warren Beatty, Halle Berry, produced and directed by Beatty 54
Talent: Mike Myers,
Neve Campbell, directed by Mark Christopher The Avengers
Talent: Ralph Fiennes, Uma Thurman, Sean Connery, directed by Jeremiah Chechik Mulan
Talent: The voices of Eddie Murphy and Donny Osmond Small Soldiers
Talent: Kirsten Dunst, the voice of Tommy Lee Jones, directed by Joe Dante
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