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Ruckus Pictures is in the business of producing quality non-fiction programming. The current mission of our business is the production of documentaries and educational media. We intend to fulfill this mission by continuing to strive for excellence in the craft of our projects. In the non-fiction media industry today, there is a much greater awareness than ever before of the need for engaging programming. This has occurred as a result of changes in technology, a growing number of grants for such programming, and the growing multi-media market. We intend to distinguish ourselves from the competition by offering a product that is not only strong in content but in production value as well. Our business has an experienced production background, which makes us care about the quality of our product, and gives us the edge on a majority of our competition. The non-fiction market has expanded rapidly in the past several years and growth is expected to continue at a strong pace for the foreseeable future. This offers excellent opportunities for new companies to enter this market. We intend to address the trends of this market and create media with content that is audience friendly, therefore making our product more attractive to distributors. We will address these trends by providing well-produced and researched products, strong with content and production values. Distinguishing characteristics of our programs will be the tailor-made nature of our programming. We will utilize talent that is familiar to the target audience. Furthermore, we will create a concept version of our projects first, survey market approval, and then create the final version. Simply, Ruckus Pictures strives to create exceptional media. Currently the business is becoming established in its market and is in a start-up mode, about to ship its first product. The major challenge Ruckus Pictures is facing at this point is to create a tailor-made final cut of its first program, Color Lines. The major opportunities available to the business are a strong and positive response to its product, and the growing need for product in the industry. Ruckus Pictures intends to take advantage of these opportunities by creating innovative media, and expanding the creative side of the content driven genre medium of education videos.


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