David A. Ball
resume
EXPERIENCE:
Director of Marketing Communications (June 1998 – present)
Summa Four – Telecommunications
Manchester, New Hampshire
Responsible for worldwide corporate communications, including public relations, advertising, tradeshows, collateral materials, presentations and sales tools. Develop and execute strategies for successful product launches and corporate brand initiatives. Direct a staff of four in-house marcom specialists, and all vendor relationships.
Creative Services Director (May 1992 – May 1998)
Cabletron Systems - Computer Networking
Rochester, New Hampshire
Responsible for the strategy and development of all marketing communications vehicles (traditional and new media) for this billion dollar networking corporation, including worldwide print advertising, direct mail and collateral materials; tradeshows; interactive multimedia, videos, and external website. Manage in-house department of 20 copywriters, graphic artists, and multimedia staff, as well as external ad agency relationship. Also responsible for all worldwide branding efforts, both for the Cabletron name and its product sub-brands. Report directly to the Senior Vice President of Worldwide Marketing.
Marketing/Promotion Manager (Aug. 1988 - March 1992)
Cahners Publishing Company
Newton, Massachusetts
Responsible for $1,000,000 indirect sales budget incorporating direct mail, sales promotions and presentations, research, advertising, meetings and conventions. Worked with publisher to create marketing strategies to position our electronics trade magazines against the competition and to grow the market itself.
Conceived and implemented creative strategies. Wrote copy and acted as creative director, guiding projects through design, layout and printing. Served as marketing liaison to the sales force. Worked with research department, designing questionnaires for buying influence, brand awareness/preference, benchmark, readership and other studies. Analyzed completed studies and repackage them for use as sales tools.
Copywriter/Marketing Specialist (Feb. 1987 - June 1988)
Shepard's/McGraw-Hill, Inc. - Publishing Company
Colorado Springs, Colorado
Developed direct mail, advertising, sales support and lead generating brochures from initial market strategy and creative concept to writing copy and directing design. Created press releases and in-house product bulletins. Supervised free-lance copywriters. Responsible for list recommendations. Designed, implemented and tracked various market tests. Created demo disks to train sales force on the use and benefits of our software products.
Copy Chief (June 1985 - Nov. 1986)
Parson's, Friedmann & Central - Advertising Agency
Boston, Massachusetts
Responsible for all advertising copy leaving the agency. Hired and supervised free-lance copywriters. Met with clients and potential clients. Researched and wrote many of the marketing proposals and creative presentations for the agency. Types of industries serviced included: electronics, energy, real estate, banking, furniture, tourism, and computer hardware and software.
Copywriter (August 1984 - June 1985)
Andrew Curcio, Inc. - Advertising Agency
Boston, Massachusetts
Created print and broadcast copy, press releases, brochures and direct mail packages for the agency's predominantly banking and financial clients.
EDUCATION:
B.S. in public communications
major: advertising
minor: English
Newhouse School of Public Communications (1984)
Syracuse University, Syracuse, New York
references available upon request