What else is important?

      Text. So much can be said about text. First of all, internet readers do not read large blocks of text, they scan for important facts. So text must be clearly organized, the most important facts must be easy to find, and everything must be broken into small segments. There are exceptions of course.

      Font is another important detail. Easily overused, but when used correctly, so powerful! I am a big fan of the easy-to-read Verdana (shown here everywhere), the more creative Georgia, and not so big of good old Times.

      I am, in fact, a font-o-phile. You should see my collection.