Various promotional campaigns have been put into third gear to ensure the success of this album. As Kawanotomu grows in popularity amongst ghanaians abroad so too, as the market teaser predicts, will it take the music industry at home by storm!
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| The Making Of Kawanotomu LP! | |||||
| The Kawanotomu project began in the minds of two ghanaian brothers, Fredrick Obeng aka Latidoe and Emmanuel Obeng aka Soul, from koforidua. Faced with the reality of what living in America was really all about and the struggles their family and many others endured to pave the way for them, they felt compelled to reveil the truth about life in the so called land of "milk and hunny!" But this was no easy task! Since they inherited the love of music from their father Samuel Mfojo Obeng aka Rim Obeng former drummer for ghana's own UHURU Band, it seemed natural that music would be their medium to convey their message to the masses. But yet they faced another obstacle. With the rates of recording studios in Hollywood, where would they get the money to finance such a project? After two years of frustration and working 40 hours a week but seeing no substantial return from their labor due to the mere costs of living, they began to seek potential investors to finance the project for them. Little did they know that their investor would be of their own blood! Seth Obeng(CEO of BOS Entertainment), the second born, came to the table ready and willing to put his money where his mouth was: to finance the entire project. This put the kawanotomu project in second gear and plans were made to begin recording the album. In february 1998, Soulatidoe began to record what would one day become an international ground breaking album. Over the next 3 monthes, the album was recorded at Paramount Recording Studios in Hollywood, California. With the assistance of the world renowned Nigerian engineer Fortune Ortega, who has mixed for artist such as Montel Jordan and KRS One, the album was mixed to perfection! After the album was mixed and mastered, snippets were sent to Joy Fm and Radio Gold in ghana as a teaser just to test the market. Lawyer Kwesi Asiedu hand delivered these snippets to Gabbey Adjetey of Joy Fm and that very saturday morning ghanaians had their first taste of what soulatidoe calls "Hip Hop Highlife!" The response was amazing! Calls flooded Joy Fm for many months afterwards inquiring about the anticipated release date and future concert dates. Consumer's thirst were left unquenched because not only was the song not in regular rotation, as much as radio stations wanted too, but it seemed to have vanished away and has know left fans starving for more kawanotomu!! With the market tests results so positive the final phase of the project was put into action: Promotion! Various promotional campaigns have been put into third gear to ensure the success of this album. As Kawanotomu grows in popularity amongst ghanaians abroad so too, as the market teaser predicts, will it take the music industry at home by storm! |
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