AFA Analysis

Evil wears many masks in this world, but none so dangerous as the mask of righteousness. The American Family Association (AFA) is a group of Christian Fundamentalists who have come together in a common belief that the world we live in has been corrupted by immorality. They have decided to fight back against this corruption by trying to re-instate the "proper" religious morals given to us by the Bible. These moral views are narrow minded in the extreme and are often full of hate and prejudice. They often voice their beliefs that abortion is wrong, that homosexuality is a sin, that separation of church and state is a violation of their rights, that the media isn't biased enough in favour of Christianity and much more. The more I read articles from their website (http://www.afa.net) the more angry and horrified I become. So why do I keep going to their site? It's like a train wreck. I don't want to see, but I can't turn away. I was thinking of ranting about them in my Rant and Roar section, but there is just far too much that I have to say. That's why I have created this section. Every so often, I will chose an article from their website and analyze it. I don't know if they store their articles on their website or if they remove them after time, so you might encounter some broken links.

<----- Back to previous AFA articles and reviews


Article:
7Up Airs Nudity During Super Bowl Festivities
By: ?
Written: 01/29/01

 

My response:

I knew these religious fundamentalists were sexually repressed, but man, are they EVER repressed!

The new ad for the 7Up soft drink company, however, which was shown
during the Super Bowl’s pregame activities, went beyond the pale in
attempting to attract attention: the company’s ad featured a crowd of
completely naked people in a nudist colony. The nude individuals in the
camp had their private parts pixilated to obscure the image.

AFA Director of Communications Allen Wildmon, who reviewed the
commercial after receiving complaints, said he was extremely
disappointed. “If fuzzying the image means the people aren’t really
naked, then the people would’ve been clothed to begin with,” Wildmon
said. “But 7Up wanted to shock the viewer with nudity, despite the fact
that many people could be watching with children in the room.”

“If fuzzying the image means the people aren’t really naked, then the people would’ve been clothed to begin with”... Is he SERIOUS?! The commercial is supposed to take place at a NUDIST COLONY. It's hard to convey that message when all the people in the nudist colony ARE WEARING CLOTHES!! Clearly Wildmon missed the entire point of the commercial.

I find it funny how Wildmon is concerned that this commercial will somehow scar children everywhere. Especially since this ad took place during the Super Bowl. Guys violently plowing into each other and hitting others to the ground without hesitation is just fine for small kids to watch and learn from. Having your kid watch a 30 second commercial about people who aren't afraid of their own bodies though, THAT'LL lead to the destruction of humanity!

Wildmon added that one comment in the ad, obviously made as a
double entendre, was very “crude.” A trio of naked women pass the
nude man hawking the soft drink, and give him the once over, while one
woman says suggestively, “Nice package.”

“I don’t know anyone who refers to a can of soda as a ‘package,’ so the
crude double meaning is clear,” he said.

Wildmon is really a master of the obvious, isn't he? "You mean they WEREN'T just talking about the style of the can?!? *GASP* Dear lord!! That means they were talking about that man's PENIS! Clearly this commercial will be the downfall of all human civilization!" Kids aren't even going to UNDERSTAND the double meaning! And, if they do, they're clearly old enough not to be effected by the commercial. I mean, is this guy afraid that children will hear the word "package" and suddenly flip out?

“It is sad that a company like 7Up is so consumed by greed that it
could care less if kids see such things,” said Wildmon. “This company
is selling a soft drink, for goodness sake. Do they want us to believe
that you can’t possibly sell a soft drink without shocking the viewer with
nudity? What does nudity have to do with a soda?”

EVERYTHING!! Hell, I don't even CONSIDER buying a soda unless some sort of nudity is involved! And just curious, but when exactly was 7Up motivated by their caring for children? They sell drinks which are full of sugar and not healthy at all for children. It's not like they were all kind and gentle people who suddenly became evil and said "let's use nudity to rake in money!! HAHAHAHA!" Besides, if someone buys 7Up because they saw nudity on an ad, then they're a few bananas short of a fruit salad.

 

<----- Back to previous AFA articles and reviews

<----- Back to my homepage

1