Boyz II Men Restores Power in Motown's Music Engine

If a symbolic baton has been passed from vintage Motown to the new company, it's wrapped in the smooth, rich harmonies of Boyz II Men.

Motown founder Berry Gordy Jr. said as much at the dedication ceremonies of the renovated Motown Historical Museum in Detroit and "The Motown Sound" exhibit at Henry-Ford Museum in Dearborn. In his comments, Mr. Gordy specifically thanked current Motown cheif Jheryl Bubsy for Boz II Men, calling it a group "that could have been as much a part of the original Motown as it is the current company."

There's no question that Boyz II Men is the hottest and most durable group to come out of the Motown stable since the Commodores during the '70s. Since debuting in 1991, the Philadelphia quartet has sold more than 17 million copies of three albums. The latest, II, has sold eight million and is still in the Billboard Top 10, 44 weeks after its release.

The group has also been a hit machine, fomr its debut single "Motownphilly" - appropriatley enough about the musical common ground between Detroit and Philadelphia-to its latest hit, "Water Runs Dry," Boyz II Men shares the record, with Whitney Houston, for the longest run at #1 in Billboard. Its "I'll Make Love to You" logged 14 weeks in the top spot.

The way the four Boyz see it, however, such prodigious success is to be expected from anyone working uder the Motown banner.

"Just being on the label, you are carrying something of that tradition on," says Shawn Stockman, 22. "The old slogan was that Motown was 'The Sound of Young America.' As young Americans on the Motown label, we're trying to carry on that tradition."

Mr. Gordy isn't the only figure from Motown's heyday to think tat group-Mr. Stockman, Michael McCary, Nathan Morris, and Wanya Morris - is doing a fine job of it.

"I love Boyz II Men," says Otis Williams of the Temptations. "To me, they epitomize the new sense of music, but they still do it with class.

"You see a lot of groups coming along with their pants down across their --, a real sloppy-looking image. Boyz II Men are doing it the right way. They're doing music they way it should be made and maintaining the image the way it should be carried.

"In essence, that's why they're selling a lot of albums."

Mr. Stockman says the Tempts have become particularly good friends during the Boyz' five years at Motown. "They call us the puppies, the little puppies," he says with a laugh. But it was Mr. Williams and the late Melvin Franklin who were the first to offer the singers their home numbers and encourage them to call at any time.

"They really extended themselves," Mr. Stockman says. "They tell us things like 'never take anybody out of the group and never put anyone new into the group. It wrecks it from the view of the listners and consumers.' We value that because we know what they've gone through-the different group members, the problems that they had. We know they know what they're talking about."

"Most of Motown's long-timers have been equally warm, Mr. Stockman reports. There are words of encouragement, smiles, even hugs. "They made us feel like they listen to us and they're digging our stuff," he says.

And why shouldn't they? Boyz II Men's success is only enhancing the value and image of a company which, after spending most of the 1980s moribund and out of step, now has one of the hottest groups of the '90s.

Still, it's as much a charge for the Boyz to be hob nobbing with musicans that influenced them. Recording back-up vocals for Stevie Wonder's "Jungle Fever" was a particular thrill. "I guess we learned from him more musical things than anything else," Mr. Stockman says.

They had a shorter meeting with Diana Ross during a benefit concert in Washington. Because it was her show, the former Supreme didn't have much time to spend with the Boyz.

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