When visiting one of the local video chains recently I saw an ad on the front window which proclaimed WIN YODA. I assumed this was some sort of tie-in with Star Wars, but I didn't quite understand what the advertisement meant. Going inside, however, I discovered that there was some truth in advertising after all.
Displayed proudly in the store was Yoda, or at least a full sized [Yoda sized?] mock-up of the bossy little alien. He was placed on a pedestal so you were looking straight into his beady green eyes the moment you entered the store. Posted near Yoda were the instructions on how you could enter a contest to, as the sign said, win Yoda.
My first reaction was to wonder just what the hell you supposed to do if you actually won a replica of Yoda. The thing was far too big to stick on a shelf. Could you place him in the front yard along with the plastic flamingoes and garden gnomes? Mount him on the top of your car and drive around town? If you placed him in your room, would you really want to wake up every morning to the sight of Yoda? What would your family say if you brought home a giant Yoda doll?
It wasn't until I passed another store that was running the same promotion, however, that the magnitude of the whole promotion came into focus. Just in my town alone several Yodas were being given away. This meant that there were thousands of Yodas being raffled off simultaneously across the country. Is there that big a market for Yoda?
I'm not even a big Star Wars fan, but now I want to win one just so I can be the proud owner of my very own Yoda. Really, who wouldn't want their own Yoda?
Huurr, e-mail you, I will. At gleep9@hotmail.com.
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