M'm! M'm! Good Cause.

Mary-Kate and Ashley Olsen Partner with Campbell's to Kick-Off Nationwide

School Contest Celebrating 25 Years of "Labels For Education(TM)"

Computers to Be Awarded to Winning Schools Across the Country

12-year-old superstars Mary-Kate and Ashley Olsen will team with Campbell Soup Company's "Labels For Education" program to launch the "Souper School Stuff" contest at schools nationwide, it was announced today. The contest celebrates 25 years for this renowned program which has provided more than $80 million in educational equipment in exchange for redeemed Campbell's product labels. This partnership with Campbell's "Labels For Education" marks Mary-Kate and Ashley's first-ever public effort to support a nationwide education program.

Campbell's "Souper School Stuff" contest will award 75 computers to winning schools across the country. The grand prize winning school will receive 25 computers for their school lab, plus an interactive school visit via satellite by Mary-Kate and Ashley.

Another 50 first prize winning schools will each receive one computer -- 25 provided by Campbell's and 25 donated by Mary-Kate and Ashley to "Labels For Education." The twins' donation doubles the number of lucky winning schools! The computers will be purchased with proceeds from sales of their new "Two Of A Kind" book series, based on the Olsen's new ABC network Friday night television show and published through the joint imprint of Dualstar Publications and Parachute Press, throughout the '98-'99 school year.

"Education has always been a top priority for Mary-Kate and Ashley and their family," said Olsen's attorney Robert Thorne of Thorne & Co. "In addition to being grade `A' actresses, the girls are `A' students as well. This year-long partnership with Campbell's Labels For Education allows them to demonstrate their support for teachers, schools and students in a concrete, meaningful way."

"We are thrilled to be teaming with Mary-Kate and Ashley to celebrate 25 years of Labels For Education," said Dale Morrison, Chief Executive Officer of the Campbell Soup Company. "Campbell's is firmly committed to helping students, parents and teachers obtain much needed educational equipment for their schools. This program truly captures the heart of our company, just as the Olsens have captured hearts all across America."

Campbell Soup Company launched its "Labels For Education(TM)" program in 1973 with 13,000 participating schools. During the 1996-1997 school year, more than 78,000 schools and community \ organizations took part. Over a 25-year period, Campbell's has provided schools nationwide with more than $80 million worth of equipment. The Campbell's "Labels For Education" merchandise includes an array of products, from maps to microscopes, from computers to a full-size 15 passenger mini van. The most popular item is the Playground Ball.

To participate in the "Souper School Stuff" contest, students are asked to draw a picture of their favorite school activity -- incorporating a label from a Campbell product. For more details about Campbell's "Labels For Education" and the "Souper School Stuff" contest, kids can visit the website at www.labelsforeducation.com or write to Rules/Entry Form, P.O Box 679, Sayreville, NJ 08871-0679. Contest ends December 31, 1998.

The Olsen's Dualstar Entertainment Group, Inc. is one of the most successful producers of entertainment for children, including theatrical films, telefilms, TV, book and home video series and compact discs. Its Dualstar Video division has been ranked second only to Disney by Billboard magazine in the frequency of its KidVid chart success. Dualstar Publications is one of the most successful suppliers of children's publishing product and its Dualstar Productions division has theatrical films, telefilms and video product in active development. A movie-length home video starring the Olsens, Billboard Dad, will be released November 10 by Warner Home Video. ABC's Two of A Kind, starring Mary-Kate and Ashley, debuted last Friday night.

Special thanks to wonderful Christine for this article!