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Digital Magic for the CoalitionThe winning party and audio post07. December 1999 -- The winning Coalition, one that won the elections in Croatia, choose Digital Magic as the audio post-production for TV & radio commercials. The whole campaign was built over the slogans "Choose the change" and "Be proud" ("Izaberite promjenu" and "Budi ponosan"- on Croatian). These slogans were put on all jumbos along the country and in the 10 TV and 10 radio commercials. More than 30 ordinary people were recorded for audio commercials and edited to look like "on-the-street" conversation. With the prepared minimalistic background noise and various music arrangements of the same theme, commercials came out pretty good. In fact much better than the others, for other parties. For TV commercials, things were lot different! Sound edited on Fast non-linear editing station was very rough, without F/X and with a noise in the "on-set" sound. The "on-set" sound needed de-noise function of the Sonic Solution audio work station. The rest of the post (Foley, ADR, F/X design and editing in global) was done on the Soundscape audio work station. Whole audio, both for TV and radio, was recorded in stereo, despite the fact that HTV (Croatian national television) does not broadcast commercials in stereo, because of the stupidest reason we've ever heard. If you want to see and hear a part of the post-production result while you are waiting our "in-depth", you should jump to the SDP web site.
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