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Developing
a successful Web site requires thinking strategically about a few key issues.
First, determine the purpose of the site. For example, is it a public
relations tool, an information clearinghouse, or a direct channel for selling
products? Next, determine the target audience for the site. Select a style
and tone of writing based on your purpose and audience. Be sure to use
energetic language to catch your readers’ attention. Previously
printed brochures, newsletters, and other marketing materials are a great
source of information for your site. Be sure to select material that is still
relevant to your readers. A Web site can be ideal for displaying information
typically hard for your customers or members to find. Consider looking at Web
sites of competitors or similar organizations to spark ideas. One way
to organize your content is to separate items that change infrequently from
items that require frequent updating. For example, group together a summary
of the organization, core products or services, and location information
separately from new product offerings, special offers, press releases, and
upcoming events. Organizing information in this way enables you to easily
update sections needing frequent revision and also helps readers quickly find
the information they desire. Using
graphics and photos can add vitality to your site. But keep in mind they
require significantly more memory than text, which means they will take
longer to download. When you’ve finished creating your site, run the Design
Checker to make sure the site downloads quickly and to catch problems with
page design. |
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To
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Phone: 905 584 6048 Fax:416 Email: bodymysticsbytara.com |
