The letters

New Letter

It has just come to our attention that you are using the Taco Bell Chihuahua together with the Yo Quiero Taco Bell mark (the "Yo Quiero Mark") in connection with your web page on the Internet.We understand everyone likes to view our new Chihuahuas, but we need to have everyone remove these files for legal reasons.

Taco Bell has invested considerable effort, time and money developing and promoting the Yo Quiero Mark. As a result, the consuming public associates the Yo Quiero Mark with Taco Bell. Your wilful infringement and misappropriation of the Yo Quiero Mark is in violation of federal and state trademark statutes, as well as state common law proscribing unfair competition, misappropriation and deceptive business practices.

Taco Bell considers this to be a matter of utmost importance. We demand that you immediately discontinue your use of the YO QUIERO Mark and advise us in writing of your compliance with this demand by writing to my attention at: Tricon Restaurant Services, 14841 Dallas Pkwy., Dallas, TX 75240. Unless we receive such written assurance within the next three (3) business days, we will refer this matter to legal action.

Thank You
Anthony Cross,
Promotion Assistant/Taco Bell
Email promotions@tacobell.com


Old Letter

Dear Sir:

It has just come to our attention that you are using the TACO BELL
Chihuahua together with the YO QUIERO TACO BELL mark (the "YO QUIERO
Mark") in connection with your web page on the Internet.

TACO BELL has invested considerable effort, time and money developing
and promoting the YO QUIERO Mark. As a result, the consuming public
associates the YO QUIERO Mark with Taco Bell. Your wilful infringement
and misappropriation of the YO QUIERO Mark is in violation of federal
and state trademark statutes, as well as state common law proscribing
unfair competition, misappropriation and deceptive business practices.

Taco Bell considers this to be a matter of utmost importance. We demand
that you immediately discontinue your use of the YO QUIERO Mark and
advise us in writing of your compliance with this demand by writing to
my attention at: Tricon Restaurant Services, 14841 Dallas Pkwy., Dallas,
TX 75240. Unless we receive such written assurance within the next five
(5) business days, we will refer this matter to outside counsel for
further action.

Sincerely,

Larisa Murphy, Esq.
Trademark Administrator
Tricon Restaurant Services/Taco Bell
E-Mail larisa.murphy@pizzahut.com
            lmurphyy@flash.net


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