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- Start with a cage containing five apes. In the cage, hang some
bananas on a string and put stairs under it. Before long, an ape
will go to the stairs and start to climb towards the banana. As
soon as he touches the stairs, spray all of the apes with cold water.
After a while, another ape makes an attempt with the same result
- all the apes are sprayed with cold water. Keep this up until the
apes atart to attack any ape that tries to get the bananas.
- Turn off the cold water.
- If, later, another ape tries to climb the stairs, the other apes
will try to prevent it even though no water sprays them.
- Now, remove one ape from the cage and replace him with a new
one.
- The New ape sees the banana and wants to climb the stairs. To
his horror, all of the other apes attack him. After another attempt
and attack, he knows that if he tries to climb the stairs, he will
be assaulted.
- Next, remove another of the original five apes and replace it
with a new one. The newcomer goes to the stairs and is attacked.
The previous Newcomer takes part in the punishment with enthusiasm.
- Again, replace a third original ape with a new one. The new one
makes it to the stairs and is attacked as well. Two of the four
apes that beat him have no idea why they were not permitted to climb
the stairs, or why they are participating in the beating of the
newest ape.
- After replacing the fourth and fifth original apes, all the apes
which have been sprayed with cold water have been replaced.
- Nevertheless, no ape ever again approaches the stairs. Why not?
"Because that's the way it's always been around here." That is how
organizational behavior is indoctrinated into social/corporate policy
and a culture become entrenched. This culture once served a purpose,
before you turned off the water. Now, however, it is outdates, like
the culture/tradition of circumcision.
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