Buena Park, CA -- Dr. Fresh, one of the fastest growing toothbrush manufacturers in the world, has introduced a highly innovative means for parents to educate their children in complying with appropriate brushing techniques. Its new Fire Fly toothbrush, specially designed for children ages 2 to 8, is the first illuminated toothbrush and features a 60-second flashing timer. The one-minute interval is considered the amount of time necessary for a good thorough brushing by a conscientious young brusher.

"It is important to learn correct brushing techniques at an early age," stated Dr. Fresh, President. "Developing an oral-health routine as a child is a major step in combating tooth decay and gum disease. Because it makes it fun and easy for children to see how long they should brush, the unique Fire Fly is an excellent tool in developing a life-long brushing habit. Users quickly learn to keep brushing as long as their toothbrush keeps flashing. They think it's pretty cool."

Designed with soft rounded nylon bristles, Fire Fly is perfect for young developing teeth and gums. It comes in an assortment of bright colors that further motivate children to do their daily brushing. With Fire Fly, children actually look forward to doing what they previously considered an unpleasant task.

Dr. Fresh is backing the Fire Fly introduction with a two-week national television ad campaign beginning Monday, December 20. The 10-second spots, which highlight the new brush and instruct parents on the importance of good brushing techniques, will run mid-to-late-afternoon on family-oriented programs.

About Dr. Fresh, Inc.
Privately owned Dr. Fresh produces personal hygiene products in over a dozen categories, ranging from teeth whiteners to toothbrushes, toothpaste, razors, hair care products, travel kits, and more. Producing over 100 million toothbrushes a year, it is recognized as one of the fastest growing toothbrush manufacturers in the world.

Dr. Fresh is the manufacturer of choice for many leading domestic and international corporations as well as being a supplier of oral care products for major drug chains such as Walgreens, Wal-Mart, Target, Downtown Disney, drugstore.com, Amway, Shoppers Drug Mart, Boots, and FASA among its customers for both private-label and Dr. Fresh-brand quality products. All production procedures are conducted in the company's own manufacturing facilities, located in the U.S., China, and India. It adheres to the strictest and highest quality control standards.