WHAT IF PEOPLE BOUGHT CARS LIKE THEY BUY COMPUTERS?
General Motors doesn't have a "help line" for people who don't know how to drive, because people don't buy cars like they buy computers - - but imagine if they did . . .
HELPLINE:
"General Motors Helpline, how can I help you?"
CUSTOMER:
"I got in my car and closed the door, and nothing
happened!"
HELPLINE:
"Did you put the key in the ignition slot and turn it?"
CUSTOMER:
"What's an ignition?"
HELPLINE:
"It's a starter motor that draws current from your battery
and turns over the engine."
CUSTOMER:
"Ignition? Motor? Battery? Engine? How come I have to know
all of these technical terms just to use my car?"
HELPLINE:
"General Motors Helpline, how can I help you?"
CUSTOMER:
"My car ran fine for a week, and now it won't go
anywhere!"
HELPLINE:
"Is the gas tank empty?"
CUSTOMER:
"Huh? How do I know!?"
HELPLINE:
"There's a little gauge on the front panel, with a needle,
and markings from 'E' to 'F.' Where is the needle pointing?"
CUSTOMER:
"It's pointing to 'E.' What does that mean?"
HELPLINE:
"It means that you have to visit a gasoline vendor, and
purchase some more gasoline. You can install it yourself, or pay
the vendor to install it for you."
CUSTOMER:
"What!? I paid $12,000.00 for this car! Now you tell me that
I have to keep buying more components? I want a car that comes
with everything built in!"
HELPLINE:
"General Motors Helpline, how can I help you?"
CUSTOMER:
"Your cars are terrible!"
HELPLINE:
"What's wrong?"
CUSTOMER:
"It crashed, that's what went wrong!"
HELPLINE:
"What were you doing?"
CUSTOMER:
"I wanted to run faster, so I pushed the accelerator pedal
all the way to the floor. It worked for a while, and then it
crashed -- and now it won't start!"
HELPLINE:
"It's your responsibility if you misuse the product. What do
you expect us to do about it?"
CUSTOMER:
"I want you to send me one of the latest versions that
doesn't crash anymore!"
HELPLINE:
"General Motors Helpline, how can I help you?"
CUSTOMER:
"Hi! I just bought my first car, and I chose your car
because it has automatic transmission, cruise control, power
steering, power brakes, and power door locks."
HELPLINE:
"Thanks for buying our car. How can I help you?"
CUSTOMER:
"How do I work it?"
HELPLINE:
"Do you know how to drive?"
CUSTOMER:
"Do I know how to what?"
HELPLINE:
"Do you know how to DRIVE?"
CUSTOMER:
"I'm not a technical person! I just want to go places in my
car!"
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