Osborne, P. and M.B. Kunz, An Exploration of Online Advertising: U.S. Versus International Portals. Journal of Academy of Business and Economics, 2003. 1(2): p. 164-169.

 

Kunz, M.B. Those Pesky Online Ads: Does Anyone Remember? in Marketing in a Dynamic Global. 2003. Portland, ME: Atlantic Marketing Association.

 

Kunz, M.B. 10 Tips to Make Your Life Easier. in 8th Annual Fall Educators' Conference "Great Professors Make the Difference. 2003. Nashville, TN: Marketing Management Association.

 

Kunz, M.B. Best Practices in Teaching: Managing Teams and Group Projects. in 8th Annual Fall Educators' Conference "Great Professors Make the Difference". 2003. Nashville, TN: Marketing Management Association.

 

Kunz, M.B. Best Practices in Teaching with Technology and Online Learning. in 8th Annual Fall Educators' Conference "Great Professors Make the Difference". 2003. Nashville, TN: Marketing Management Association.

 

Kunz, M.B. Post September 11: Consumer Perceptions of Travel. in 10th International Conference on Recent Advances in Retailing and Services Science. 2003. Portland, OR: European Institute of Retailing and Services Studies.

 

Kunz, M.B. and K.V. Henderson. A Comparison of In-store Versus Online Atmospherics. in Grappling with the Enduring Questions of Marketing. 2003. Chicago, IL: Marketing Management Association.

 

Kunz, M.B. and K.V. Henderson. Trust Cues of Top 100 US Retailers' Web Sites. in 4th World Congress on the Management of Electronic Commerce. 2003. Hamilton, Ontario: McMaster College of Business.

 

Henderson, K.V., et al., Teaching Old Dogs New Tricks or Simply Using the Old Tricks at the Right Time. Journal of Business and Economics Research, 2003. 1(3): p. 69-74.

 

Osborne, P. and M.B. Kunz. Online Advertising: IMUs in Brief. in Finding Your Place in the Market Niche by Niche. 2002. Chicago, IL: Management Marketing Association.

 

Osborne, P. and M.B. Kunz, Online Advertising: A Snapshot Look at IMUs. E-Business Review, 2002. 2: p. 43-45.

 

Osborne, P. and M.B. Kunz. Adoption of IAB's New Interactive Marketing Units: A 1-Year Perspective. in From Art to Technology:  Opportunities in Marketing Research and Education. 2002. Savannah, GA: Atlantic Marketing Association.

 

Kunz, M.B., R.G. Cheek, and M.P. Fronmueller. CRM: Only One Component of Customer Service. in 3rd World Congress on the Management of Electronic Commerce. 2002. Hamilton, Ontario: McMaster College of Business.

 

Kunz, M.B. and R.G. Cheek, eCRM: Retaining e-Customers Lies in the Value of the Relationship. E-Business Review, 2002. 2: p. 129-130.

 

Henderson, K.V. and M.B. Kunz. The Convergence of Brick and Click Retail Atmospherics: Delivering Similar Worth Utility Online and On-Land. in 9th International Conference on Recent Advances in Retailing and Services Science. 2002. Heidelberg, Germany: EIRASS.

 

Henderson, K.V., et al. Teaching Old Dogs New Tricks or Simply Using the Old Tricks at the Right Time. in International Business & Economics Research Conference. 2002. Las Vegas, NV.

 

Cheek, R.G., M.B. Kunz, and K. Hsu. Globalizing eCRM: Cultural, Language and Time Challenges. in 5th World Congress on the Management of Intellectual Capital. 2002. Hamilton, Ontario: McMaster College of Business.

 

Cheek, R.G. and M.B. Kunz, Organization eStrategy for the New Economy. E-Business Review, 2002. 2: p. 185-188.

 

Cheek, R.G. and M.B. Kunz. Providing a Seamless Experience Across Multi-channel Retailing: Employing CRM Technology Effectively. in 9th International Conference on Recent Advances in Retailing and Services Science. 2002. Heidelberg, Germany: EIRASS.

 

Osborne, P., M.B. Kunz, and R.G. Cheek. Banner Ads Take the Lion's Share. in Advances in Marketing. 2001. New Orleans, LA: Association of Collegiate Marketing Educators.

 

Kunz, M.B. and R.G. Cheek. E-drugs: Perfect for E-commerce? in BHAA Annual Conference. 2001. Chicago, IL: Business and Health Administration Association.

 

Kunz, M.B. Are Satisfied Customers Sticky Customers? in MMA Annual Conference. 2001. Chicago, IL: Marketing Management Association.

 

Kunz, M.B., P. Osborne, and R.G. Cheek. Banner Ads: Dead or Just Reincarnated? in MMA Annual Conference. 2001. Chicago, IL: Marketing Management Association.

 

Kunz, M.B. Using MultiMedia Technology to Increase Student Engagement in an Advertising Class. in MMA Fall Educator's Conference. 2001. St. Louis, MO: Marketing Management Association.

 

Kunz, M.B. and P. Osborne. What Impact Will New Standards Have on Internet  Advertising? in Marketing Advances in Pedagogy, Process, and Philosophy. 2001. New Orleans, LA: Society for Marketing Advances.

 

Henderson, K.V. and M.B. Kunz. Is It Worth Clicking or Driving to the Retailer? in Marketing Advances in Pedagogy, Process and Philosophy. 2001. New Orleans, LA: Society for Marketing Advances.

 

Cheek, R.G., M.B. Kunz, and P. Osborne. Web Advertising: A Look at Types and Costs. in Advances in Marketing. 2001. New Orleans, LA: Association of Collegiate Marketing Educators.

 

Spangler, R.D. and M.B. Kunz, Web-enhanced Class: Determining the Value Added Quotient. 2000, University of Kentucky Second Annual Teaching Symposium.

 

Kunz, M.B. The Web-enhanced Class: Questions to Ask and Options to Consider. in MMA Annual Conference. 2000. Chicago, IL: Marketing Management Association.

 

Kunz, M.B. and R.D. Spangler, Enhancing Learning Through Technology. 2000, Kentucky Conference on The Scholarship of Teaching and Learning: Effective Practices.

 

Bennett, J. and M.B. Kunz. Using Web-based Courseware in the Marketing Classroom: Lessons Learned Using CourseInfo by Blackboard, Inc. in MMA Fall Educator's Conference. 2000. St. Louis, MO: Marketing Management Association.

 

Kunz, M.B. and N.J. Miller, Internet Classroom Assistant: A Tool for Collaborative Teaching Between Universities. 1999, American Collegiate Retailing Association: Tucson, AZ.

 

Kunz, M.B. The Importance of Store Characteristics on Consumer Patronage: A Comparison Across Four Sources. in Marketing Management Association Annual Conference. 1999. Chicago, IL: Marketing Management Association.

 

Kunz, M.B. Comparing Gender and Time Spent Online as Contributing Factors to Online Shopping. in COTIM 99. 1999. Providence, RI: Research Institute Telecommunications and Information Marketing.

 

Kunz, M.B. Costume Class Resources: Vintage Clothing Stores and Virtual Collections. in International Textile and Apparel Association. 1999. Santa Fe, NM: International Textile and Apparel Association.

 

Feldman, L., et al., The Internet and Marketing. 1999, Marketing Management Association: Chicago, IL.

 

Miller, N.J. and M.B. Kunz. Collaborative Teaching Between Universities Using Internet Classroom Assistant. in International Textile and Apparel Association Annual Conference. 1998. Dallas, TX: International Textile and Apparel Association.

 

Kunz, M.B. The Odyssey Adventure of Technology and Multi-Media Applications: Agony and Ecstasy. in MMA Educator's Conference. 1998. St. Louis, MO: Marketing Management Association.

 

Kunz, M.B. Web Surfing: Finding the Treasures in an Ocean of Information or: Integrating Internet Resources into the Curriculum Effectively. in International Textile and Apparel Association Annual Proceedings. 1998. Pasadena, CA: International Textile and Apparel Association.

 

Kunz, M.B., Identifying Store Attributes Which Contribute to Online Shopping. 1998, American Collegiate Retailing Association: Washington, DC.

 

Kunz, M.B. Store Attributes and Consumer Characteristics Which Influence Patronage Across Four Retail Sources. in International Textile and Apparel Association Annual Conference. 1998. Dallas, TX: International Textile and Apparel Association.

 

Kunz, M.B. Internet Resources, Content Driving Technology: How to Evaluate. in Marketing Management Association Annual Conference. 1997. Chicago, IL.

 

Kunz, M.B. Using Email and On-line Resources to Manage Project Assignments. in MMA Educator's Conference. 1997. St. Louis, MO: Marketing Management Association.

 

Kunz, M.B., C.L. Dyer, and B. Dyer. Electronic Shopping: What and Why Consumers Buy. in COTIM-97. 1997. Brussels, Belgium: Research Institute for Telecommunications and Information Marketing.

 

Kunz, M.B., Revising a Class Project to Meet Real Client Needs. 1996, Kentucky Association of Family and Consumer Sciences: Bardstown, KY.

 

Kunz, M.B., Using a Real Client for a Class Required Project. 1996, American Collegiate Retailing Association: New Orleans.

 

Kunz, M.B. Adapting a Class Project to Accommodate a Business Client. in Fall Educators' Conference. 1996. St. Louis, MO: Marketing Management Association.

 

Hines, P. and M.B. Kunz, Incorporating MultiMedia into the Curriculum. 1996, Kentucky Higher Education Computing Consortium: Morehead, KY.

 

Kunz, M.B. Alternative Media: Using E-mail and the Internet in a Textiles Class. in International Textile and Apparel Association Annual Conference. 1995. Pasadena, CA: International Textile and Apparel Association.

 

Kunz, M.B., Customer Appearance as it Affects Sales Associate Response. 1995, Kentucky Association of Family and Consumer Sciences: Lexington, KY.