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Internet and International Marcomm

International Marketing and Internet

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Philippe Burki
Rue de la Prulay 31
1217 Meyrin
Switzerland
pburki@iname.com

Date of birth : 14.09.72
Status : single
Nationality : Swiss

Professional objective

Achieve international management responsibilities in the development of Internet business across a region.

Business Experiences

Since Jan. 98

Internet Business Development -Dell Computer Switzerland

I am currently in charge of the Internet for Dell Switzerland. The main responsibilities of this position is to drive visits and revenue on the Swiss web site - both for transactional and relationship customers - as well as co-ordinating the addition of new content and functionality with the European headquarters.
Oct 95 - Sept. 96 Assistant of marketing at the University of Neuchâtel
As a research and teaching assistant in marketing, I was also responsible for the co-ordination of the Fourth International Conference on Marketing Strategies. The theme for 1996 was "Marketing and Product Durability", and top managers from large multinationals such as Eastman Kodak Company, Rank Xerox, Digital Equipment, as well as academics took an active participation.
June 91 - Sept. 95 Salesperson at Placette (Furniture department)
Part time job (Saturday and vacations)

This position allowed me to become familiar with retailing, and developed my customer awareness.

Periodically Representative for different insurance companies
This position made me more aware with the management of an autonomous work: from the first contact to the closing of the deal.
Education
1996 - 1997

Master of Science in International Marketing , University of Strathclyde, Glasgow

This programme encompasses both theory and practice. One of our major projects was to act as a consultant and write a report for a Scottish company wanting to expand its international activities. This course emphasises team working, which is very enriching, as the students come from 30 different nationalities.

Dissertation topic: Internet and International Marketing Communication.

1992 - 1995

Degree in Business Administration, School of HEC, University of Lausanne

From a broader scope, this degree accustomed myself with the different functions of a company.
1989 - 1992 CESSOUEST, School of Commerce, Nyon
Skills
French mother tongue
English fluent
German good
Computing Good knowledge of basic software (MS Office, SPSS, Netscape), as well as a special interest for new ways of communication (computer networks).

Ability to transfer knowledge easily.

Leisure
Photography As an individual but also as a group activity by active participation in a photographic club, where I was in charge of the internal information brochure.

I have also organised three exhibitions as founder and president of an association.

Other I also enjoy skiing, reading, going to the cinema and meeting people.

Internet and International Marcomm

International Marketing and Internet

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