Nief Neamatt

17 Phadrian Avenue

Kingston 6, Jamaica

niefneamatt@gmail.com

(876) 399-1991

Experience

Marketing Manager & Business Development Team Member

Innovative Corporate Solutions (ICS)

Current Position

Kingston, Jamaica

Brand

Management

Plan, develop, and directing the marketing efforts of all brands within six Lines-Of-Business’  offered.  Working with  LOB Managers to create solutions, from existing brands, to satisfy  current client needs. Separating brands from competing products with creatively brand positioning.

Sales

Monitoring weekly activities of all Sales efforts surrounding all six Lines-Of-Business’.

Promotion

Coordinate with international Brand managers and regional marketing departments to organizing shows and special events, Liaise with the media and build strong business relationships for the benefit of the brands for strategic placements and opportunities. 

Advertising

Responsibilities in this area include formulating or contracting the production of all media pieces, as well as special promotional pieces and press publications. Lease with agencies for strategic trafficking of all advertising efforts.  Coordinating local campaigns along side consecutive international campaigns for full complement of brands offered.

Assistant Manager/Corporate Account Manager

Enterprise Rent-a-Car

2000-2002

Kansas City, MO

Marketing &

Promotions

Developed marketing plan, networking strategy and promotions packages resulting in 3% increase of corporate accounts and a 12% increase of overall income year to date. 

Sales

Promoted the sales of collision damage wavers and corporate account packages.  Led the area in overall sales achieving Elite Club membership as well as a number of other awards.

Management

Managed overall operations by tracking customer service quality index, determined threats and opportunities; and  proposed solutions and courses of action.

Training

Mentored new employees, and responsible for their orientation to the company on a practical level. Demonstrated leadership, communication and negotiation skills and imparted those skills to employees via training and daily application.

Advertising and Promotions Assistant          

Center for Continuing and Professional Education (SMSU)   

1997-1999

Springfield, MO

Marketing &

Promotions

Conducted demographic and market research to target potential clients, analyzed the competition and developed concepts and promotion strategies to increase clientele.  Coordinated activities for trade show involvement and provided support for customer relations at booths.

Media Production

& Traffic

Developing, organized, and coordinated media productions for advertisements, including print and radio. Coordinated the exchange of print advertising between departments and administration. Designed displays for trade shows. Created copy and designed innovative promotional materials including brochures, newsletters, flyers, and news releases.  

Internet Promotions

& Direct Marketing

Conceptualized and developed concepts for web sites and developed web banners as well as in-site  promotions.  Formulated mailing list, developed direct mail pieces and maintained mailing database. 

Education

Southwest Missouri State University (Springfield, MO)

Bachelors of Science in Marketing with emphasis on Advertising and Promotions.

1997 – 1999

Ambassador University (Big Sandy, TX)

Associates of Arts degree.

1995 – 1997

Institute of Management and Production (Kingston, Jamaica)

Diploma in Marketing Management.

1991 – 1992

Training

University of New Orleans (Kingston)

Bachelors of Science in Marketing with emphasis on Advertising and Promotions.

1997 – 1999

Ambassador University (Big Sandy, TX)

Associates of Arts degree.

1995 – 1997

Institute of Management and Production (Kingston, Jamaica)

Diploma in Marketing Management.

1991 – 1992

Awards

“Addy” Award for Student Campaigns from the Springfield Professional Advertising Club.

1st Place in 1999 Student Scholarship Awards from the Springfield Professional Advertising Club's.

3rd Place Placement in 1999 District College Chapter Advertising Competition.

Citation of Excellence for 1998 Public Service Campaign for Southwest Missouri State University.

Computer Skills

Microsoft Office (Word, Excel, PowerPoint, Access and Internet Explorer, Windows XP Professional.)

CorelDraw12 (Draw, PhotoDraw, Dream.) Adobe (PageMaker & Photoshop.)

Hobbies

Photography

Scuba Diving

Camping

Traveling

Mt. Biking

Hiking