• Books
  
• Companies
  
• Magazines and publications
  
• Marketing tips and resources
  
• Articles used in my thesis
  
• Internet statistics
  
• About me
  
• MSc Marketing thesis

Books

• Imafdi.de- List of Internet marketing books at Imafdi.de
• Electronic Library about Electronic Commerce
• One-to-one marketing -One-to-one marketing is a revolutionary new marketing strategy for building customer loyalty
• Connecting Online- Creating a Successful Image on the Internet is a book for public relations and marketing experts who want to learn more about using the Internet in daily practice.
• Barnes and Noble- Barnes and Noble Internet marketing books
• Wilson's web- Large list of Internet marketing books at Wilson's web
• Internet world - Larry Chase's Internet world

Companies

• Doubleclick - The Internet advertising solutions company
• Teknosurf- Teknosurf's mission is to make web-advertising work
• Intapromote- IntraPromote.com builds strategic online campaigns that exponentially multiply visitor entry points across the Internet
• Internet-UK- INTERNET-UK.COM is able to provide expert advice to both small and large businesses on a wide range of key issues including Business Consultancy and Internet Marketing
• Iaco- Internet marketing/ advertising consulting service.
• Adauction- Adauction.com is an online media marketplace offering opportunistic buys on premium advertising inventory. We are a business to business e-commerce service for buying and selling media.
• AdKnowledge - AdKnowledge helps the world's most sophisticated marketers and ad agencies maximize their return on investment
• Yahoo- Yahoo's list of Internet advertising companies
• NSNS.com- A complete list of Internet marketing services providers
• Millward Brown interactive
• Commerce Net - The premium global industry consortium for companies using e-commerce solutions
• Morgan stanley -The Internet advertising report

Magazines and publications

• Academic marketing journals
• Marketing Magazines all over the world
• Conduit - The webzine for electronic commerce strategists
• International Journal of Electronic Commerce
• Large list of Newspapers / Magazines about Marketing on the Internet
• Silicon alley magazine
• Advertising age magazine
• NSNS.com- List of online publications which are oriented towards marketing.
• Marketing week magazine (UK)
• Brandweek onlne

Marketing tips and resources

• Webmarketing Today - The most comprehensive source on Internet related marketing resources
• Marketing Tips- Marketing tips and strategies for Internet marketing, online advertising and Web-site promotion.
• Internet Marketing.org- Internet Marketing Resources offers the help you need to exploit the incredible opportunities the Internet offers to shrewd marketers.
• I -Advertising- I - ADVERTISING is the Internet's definitive resource for information relating to the Internet advertising industry.
• Clickz- Click Network-The ultimate resource for doing business online
• Knowthis- The Internet's marketing virtual library
• Iconocast- ICONOCAST is the definitive resource for facts, figures, trends and rumors in the Internet marketing industry.
• Sell.org- The Largest Marketing Library on Earth (over 350,000 sales/mkt articles)
• Academic marketing departments on the web
• Professional associations and institutes
• Resources for academic marketing research
• Digital Library of Electronic Theses and Dissertations
• American marketing association
• Build an Internet survey for FREE!
• Ernst &Young's survey about Internet-shopping
• Papers, links, etc., etc, about Internet Marketing- From the gurus of computer mediated environments - Hoffmann and Novak, in Vanderbilt univeristy
• Web CMO - Dedicated to Internet marketing research
• Professional city - The most complete and comprehensive Marketing database ever assembled on the Internet.
• Internet.com -The E-Business and Internet Technology Network
• NSNS.com- A listing of upcoming conferences of interest to marketers.
• Top 2%- The "Top 2%" Marketing Research Sites on the Internet
• List of Information on Companies, Markets & Industries
• Marketing & International Business Links
• Esomar- ESOMAR's mission is to promote the use of opinion and marketing research for improving decision making in business and society worldwide.
• List of Internet Marketing Scholars
• Researchinfo.com -The online market research company
• Zenith media list -The most useful web sites for marketers
• American academy of advertising
• Marketing Resource Center - The Marketing Resource Center is designed to assist businesses with their traditional and Internet marketing efforts.
• The advertising research foundation
• Project 2000- List of secondary Data Sources For Marketing Research
• Web Marketing Insider - Constantly searches the Internet for all the resources demanded by Marketing professionals.
• Internet Advertising Bureau- The first global not for profit association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet.
• Marketingexec.com - This useful site breaks marketing resource links into three sections: Marketer's Toolkit, Online Marketing Intelligence and a Marketing Product Showcase.

Articles used for my thesis

• The Use of Internet in Business­to­Business Marketing: Some Evidence from American and European Companies- Avlonitis, G. J. & Karayanni, D. A. (1999)
• Creating Effective Web Site advertising - Barker, J. A. (1996), "," Master Thesis, Southern Illinois University
• Advertising on the World Wide Web - Barker, C. & Gronnes, P. (1996), Master Thesis, Copenhagen Business School
• A Roadmap to Online Marketing Strategy - Briggs, R. (1998), Millward Brown Interactive.
• Modeling the Clickstream: Implications for Web-Based Advertising Efforts - Chatterjee, P.; Hoffman, D. L.; Novak, T. P. (1998)- Project 2000 web research marketing paper.
• Understanding, Measuring and Using Brand Equity - Dyson, P.; Farr A.; Hollis, N. (1996), Millward Brown International
• Understanding how advertising works in the Fast Moving Consumer Goods Marketplace - Farr, A. (1998)
• Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations - Hoffman, D. L. & Novak, T. P. (1995). Project 2000 web research marketing paper.
• A New Marketing Paradigm for Electronic Commerce - Hoffman, D. L. & Novak, T. P. (1996a). Project 2000 web research marketing paper.
• IAB online advertising effectiveness study - Millward Brown Interactive (1997)
• Hotwired Advertising Effectiveness Study - Millward Brown Interactive (1996)
• The Internet advertising report - Morgan Stanley (1996)
• Current Advertising on the Internet: The Benefits and Usage of Mixed-Media Advertising Strategies - Schlosser, A. E. & Kanfer, A. (1996)
• Purchase Behaviour of On-line Specialty Food and Drink Consumers: Results of an Electronic Survey - White, G. K. & Cheng, H. (1996)

Internet statistics

• International & European Internet Statistics
• Data communications - The global site for network architects
• e-marketer- Get the latest statistics regarding the internet in this 116 page report on usage, e-commerce, advertising and demographics.
• GVU (1999)- 10th WWW Internet User Survey
• Internet Advertising Bureau (IAB) (1999)- "Internet Advertising Revenues More Than Double In 1998", Press release.
• CommerceNet/Nielsen - Media Research Spring 1999 Internet Demographic Survey
• International Census Data & Statistical Resources -

Discussion lists, mailing lists, newsgroups

• Imafdi.de- Platform for students to exchange thoughts /ideas about Marketing on the Internet.
• E-commerce mailing list
• List of Mailinglists and newsletter about Marketing on the Internet
• Online Advertising Discussion List - The Online Advertising Discussion List focuses on professional discussion of online advertising strategies, results, studies, tools, and media coverage.
• I - ADVERTISING - I - ADVERTISING is the Internet's definitive mailing list for information relating to the Internet advertising industry.
• Clickz Forum - The ClickZ Forum is a place for generating debate and discussion among online marketing professionals about issues shaping the industry.
• Mousetracks- The list of marketing lists
• Kim Bayne's Marketing Lists on the Internet

About me

• My photo
• Microsoft Word viewer. Download here!
• My CV-In Word 7.0 format.
• My Cover letter-In Word 7.0 format.
• Launching myself as a product-In Word 7.0 format.
• University of Stirling, UK-Msc Marketing degree, 1999
• Athens University of Economics and Business-BSc Business administration, 1995

MSc Marketing thesis

• Building brand equity for food and drink products over the Internet.-In Word 7.0 format.