The
straight-sided bottle was replaced by the contour bottle in 1916,
giving bottlers a distinctive package for their popular product.
One approach to advertising was the
placemant of colourful signs in trolley cars throughout metropolitan
areas.
Operating with a small staff and a
compact physical plant, early bottlers distributed Coca-Cola with
horse and buggy. Most plants operated only during the summer months
when demand for soft drinks was highest.
Popular magazine illustrator
Hamilton King's artwork decorated a 1910 metal serving tray. Soda
fountain operators used such trays to serve Coca-Cola to their
customers.
Robert Woodruff insisted on quality
for both the product and its image, initiating stringent quality
control standards for both bottling and fountain operations.
Novelty items produced in the
1940's often reflected a wartime theme. Playing cards, notebooks,
bridge pads, sewing kits and games incorporated patriotic images.
Since the introduction of the first
billboard for Coca-Cola in the mid-20's, the medium has become a
universally recognised form of international commercial advertising.
Famous artists such as N.C Wyeth
created classic clender illustrations, which were distributed to
millions of households through local bottling plants. Whyeth prepared
calenders in both 1935 and 1936.
The advert of standard coolers for
Coca-Cola made the product more accessible to people at work or at
play.
Illustrators such as Haddon
Sundblom painted timeless advertising images, which came to life as
magazine and poster advertising and point-of-sale material.
Sundblom's memorable interpretations of Santa Claus have become a
traditional part of Christmas celebrations everywhere.
TAB complements the Company's
low-calorie cola segment leadership while caffiene-free versions of
Coke, diet Coke and TAB provide consumers a variety of cola options
without caffiene.
Diet Coke, the first extensions of
the Coca-Cola and Coke trademarks, quickly became the largest-selling
low-calorie soft drink in the world.
In 80 languages, Coca-Cola means
refreshment to comsumers around the world.
The foods sector's bast array of
products is led by Minute Maid frozen concentrated arange juice, the
best-selling frozen product of any kind.
The 1984 film "Ghostbusters" became
a worldwide phenomenon, demonstrating outstanding popularity among
audiences around the globe.
Coca-Cola became the first western
comsumer products sold in China, following its 1979 re-entry into
this highly promising market.
Diet Coke, known as Coca-Cola light
in some international markets, is creating and expanding the emerging
market for low-calorie soft drinks worldwide.
In July 1985, Coca-Cola bacme the
first carbonated soft drink to be enjoyed in outer space, as a
Company Developed Space Can enabled astronauts to enjoy Coke in the
weightlessness of earth orbit.
