Extending the Oracle message into Partner Customer Base
Partner Marketing kits are now available at partner.oracle.com > Market > Campaign Resources. These kits range from Oracle Technology Day to Oracle 9i Unbreakable and more. If you have marketing kits that you would like to provide to partners, please contact Lily Lam.

Oracle9i Unbreakable Marketing Kit for Partners: Oracle Partners can now plan and execute a successful Unbreakable Marketing Campaign with Demand Generation, Sales Support, Competitive Information, and on-line Seminars. To access the complete campaign plan with market environment and competitive positioning, visit partner.oracle.com > Market > Campaign Resources. We are seeing successes already with our partners. Check the Lindhart Testimonial.

Marketing to Partners
Invite your current or prospective partners to the Oracle Technology Days. In these sessions, partner will learn how to make their business unbreakable while reducing their IT costs. Register your Partners and Customers.

Partners Wins are Key for Oracle9i RAC
See for yourself the numerous customer success stories our partners have committed to Oracle9i RAC.

Promoting Oracle PartnerNetwork
We are currently working on tools that can help anyone in the company to promote "partnering" and of course the benefits of the Oracle PartnerNetwork. Very shortly, we will have specific Guided Partnering targeting towards ISVs and SIs; with tools such as presentations, scripts, seminar kits, internet seminar updates, etc. Check out what's currently available in kit form at marketing.us.oracle.com under Partner Marketing > OPN Roll Out.

Regional Updates: Marketing With Partners
Enthusiasm in Latin America: 95% of Q3 marketing events in Latin America had partner participation, from regional channel partners to Accenture, PwC, and KPMG.

What's hot in EMEA: Anubex and Freesoft are helping us generate Informix migration leads; the EMEA Think Customers Campaign has already generated 150 leads; an HP CRM rollout starts in November; and Oracle AppsWorld in Amsterdam was huge. Contact Karine Allouche for more information.

APAC gets into the action: the Huron initiative (Oracle9iRAC on Compaq) is rolling out to APAC cities; the E Business Suite FastForward promotion is producing leads and deals in South Asia; and Oracle 9iAS for ISVs is driving toward its objectives.

There's more: PwC/Oracle videos now in production will highlight e-transformation successes in APAC. Customers include POSCO (Korea), OCBC Bank (Singapore), Fuji Xerox (Singapore), Hutchison (Australia and Hong Kong), and Cathay Pacific (Hong Kong). And HP is helping our APAC wireless/mobile initiatives with loaned Jornadas handheld devices. For more information, contact Sandeep Pal.

Partner recruitment by email: As part of the Oracle PartnerNetwork recruitment campaign, Canada emailed 9,000 companies from the Channel Business list. Results: 31 partners enrolled, and counting... For more information, contact Michelle Archer.

Oracle PartnerNetwork Rated "VARBusiness 5-Stars"
The latest Annual Partner Programs Guide from VARBusiness rated Oracle 5-Stars for Oracle PartnerNetwork, Oracle's Partner Program, out-ranking competitors such as PeopleSoft and BEA Systems. Click here for the full story.

Oracle PartnerNetwork Rated "CRN Channel Champion"
The Oracle PartnerNetwork has been awarded the CRN Channel Champion's award in the Database category outranking Sybase, Microsoft and IBM/Informix. Click here for the full story.

Traffic on OPN is Mushrooming!
Did you know that for the month of March we have had 15277 unique visitors and 134304 visits. Since the site was launched, OPN has had 54451 unique visitors and 541649 visits! Take a look at the dashboard.

Oracle PartnerNetwork Roll-Out Kits
Tools that help: all the tools you need to deliver the OPN message to existing or prospective partners, press or analysts, are now available in kit form at marketing.us.oracle.com under Partner Marketing > OPN Roll Out.

Push for 9iAS and 9i Online Market leaders: Today there are over 900 Oracle 9iAS Partners, 3200 resellers, 1500 Partner Trained Staff in 23 countries worldwide, and 2 million downloads. For more information, consult the Hurwitz Report.

We have also boosted Oracle 9iAS partner training. It is key for us to entice and recruit partners to attend these training seminars and workshops. See below for details:

Mark Jarvis, Chief Marketing Officer, Oracle Corporation

These are exciting days for the Oracle Partner community. We have totally reorganized our alliance resources to make them an integral part of the departments and LOBs that are critical to our Partners’ business. Key people from our Alliances organization are now part of the mainstream Oracle groups that conduct the development, marketing , and sales of Oracle
products. The people in those groups can now work directly with you instead of through an intermediate organization. Oracle Sales, for example, will be responsible for Partner Account Management. Your input will affect new product concepts, marketing strategies, and sales campaigns.

As always, we are intensely appreciative of your continued support. These changes reflect our commitment to our Partner community and its importance to our ongoing success. They will enable us to be more responsive to your needs and the needs of your customers. In the months ahead, we expect to release exciting new programs and developments that result from this realignment of services.

- Mark Jarvis

Biogen: CSC Global Oracle Practice was instrumental in an 11i suite win. And a CSC team performed a flawless upgrade from 10.7 to 11i across Infocus offices from Oregon to Singapore. For more information, contact John Difusco.