Robert J. Bruno
1555 Hillsdale Ave., San Jose, CA 95118 408/264-3588 E-mail: Rjbruno2@yahoo.com
Employment:
Senior Account Executive, Mindshare Communications,
San Francisco, CA 1/99 - present
High tech publicity and media promotion for e-commerce and Web-based B2B and B2C companies
Positioning, strategic counsel, message development, and competitive differentiation for clients
Pitching to business, vertical, trade, and consumer media
Coordinating, booking, and running press and analyst tours
Web maintenance for firm and client sites, in addition to Internet marketing and creative programs
Press kit material development (news releases, corporate fact sheets, management bios, etc.)
Customer reference program and trade show support
Account Manager/Webmaster, The Hastings Group,
Arlington, VA 6/97 – 1/99
Web design, layout, development and maintenance for multiple sites
Writing and editing press releases and pitching for national, local media placement
Handle client relations, many of which are national consumer interest groups
Handle media events/relations including full preparation and set up for press conferences
Communications Director / Internet Services Division, Red Rock Software, Inc.
, Northwest Ohio and Washington, DC regions, (Concurrent w/other jobs, PT/FT)
- Development of literature materials and public relations efforts
- Proposal writing, presentation and implementation
- Research into Internet advertising and marketing
- Design, layout and web site development for clients
- Sales/business development of company products and services
Communications and Campaign Specialist, American Federation of Teachers
, Washington, DC, 3/95 - 10/96
- Campaign message and communications planning and execution
- Development of campaign literature through desktop publishing
- Graphic design, layout and production through to printing process
- Electronic correspondence and transmission of documentation
- Membership training seminars and development of course materials
Education:
Master of Science, Journalism
, E.W. Scripps School of Journalism, Ohio University
Bachelor of Arts, English, University of New York at Stony Brook
Additional Experience:
Wrote chapter for book, The Dream Job: Sports Publicity, Promotion and Marketing, explaining the usage of technology and the Internet for regional, national and world-wide sports promotion. September 1999 publication.
Awards:
Full academic scholarship for duration of master's program, E.W. Scripps School of Journalism
All-American Selection, NCAA/National Intercollegiate Squash Association
Technical/Internet Proficiency:
Page layout, desktop publishing, word processing: Adobe PageMaker and Photoshop, Corel Draw, MS Word, WordPerfect, Powerpoint, etc.
Full complement of spreadsheet and database programs, i.e., Excel, Lotus 1.2.3, etc.
- Internet Tools/Applications: on-line services, Netscape Navigator, MSN Internet Explorer, search engines, FTP, advanced HTML, Hot Dog, Dreamweaver, FrontPage, basic CGI, Javascript, gif animation
References, portfolio, experience addendum sheet and Web site links available upon request.