Maui Surf's Up is our largest store with the highest sales. Maui has fantastic waves and more than 80 beautiful beaches and is considered surfer's paradise. Maui's Surfs Up supplies surfers as well as other water sports enthusiasts with the latest in surfing technology and computer-aided surfboard and sailboard design trends. Custom surfboards can be crafted within days. Surfwear, shoes, safety gear, and accessories are always in stock. The chart below shows Maui sales since January.