A few months ago, I purchased a Mick Fanning traction pad for my surfboard. I put it on, following the instructions, but it came off in ten-foot surf in Del Mar (I ditched my board during two cleanup sets).
I found most of the parts that make up the pad in the shorebreak and on the sand, but was still missing one corner section. I drove back up to the surf shop where I had originally purchased the pad and showed the guy behind the counter what had happened. He lamely replied, "Well, I need all of [the pad] in order to give you another one". After more pushing on my part, he said he'd talk to the rep. He took down my name and number, stored my scattered Mick Fanning pad, and said he'd get back to me if I was to get another pad.
No big surprise, I never got a call from the bro. I did log on to their website and emailed someone.
Less than a month later, my new pad arrived in the mail.
In the age of procrastination and stoner business practices in the surf industry, it is VERY refreshing to see this level of customer service. This is why we, as surfers, should support On A Mission