Golden Arch-fiends

It assaulted me
   the smell
      littering into my consciousness
it stank of advertising
   it was recognisable,
worshipped in many countries

this consumptive odour
didn’t recall the Highlands
my mouth was dry as dust

this smell knew no borders
it ran rancid all over,
invading the culture of my nose,
it rose into my brain

it was as repulsive as
the many plastic seats
revolting as the plastic food
insulting as the big plastic M

those arch fiends,
my day stank already!