The World Wildlife Foundation

People for the Ethical Treatment of Animals

WWF Mission

PeTA's Mission

Known worldwide by its panda logo, World Wildlife Fund (WWF) is dedicated to protecting the world's wildlife and wildlands. The largest privately supported international conservation organization in the world, WWF has more than 1 million members in the U.S. alone. Since its inception in 1961, WWF has invested in over 13,100 projects in 157 countries.

WWF directs its conservation efforts toward three global goals: protecting endangered spaces, saving endangered species, and addressing global threats. From working to save the giant panda, tiger, and rhino to helping establish and manage parks and reserves worldwide, WWF has been a conservation leader for more than 38 years.

Use the options on the left to learn more about WWF's work to preserve wild places, save endangered species, and address global threats.

People for the Ethical Treatment of Animals (PETA), with more than six hundred thousand members, is the largest animal rights organization in the world. Founded in 1980, PETA is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the fur trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.

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