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SONGWRITING Part 1 of 2
AN INTERVIEW WITH ARIZONA SONGWRITERS ASSOCIATION PRESIDENT
- JON IGER
By huskybones
Hey there, ya bunch of wankers!!
I spoke recently with Arizona Songwriters Association president Jon Iger.
He's been running ASA for 20 years and has done a lot to help songwriters
in Arizona. Jon, along with co-writers, Scott Eversoll and Marty Jenson,
recently placed their song "Angel on The Run," in the network TV series
Touched By An Angel (CBS).
The ASA is an organization committed to helping aspiring songwriters learn,
grow, meet each other, and make connections. They haven't raised the membership
fee in 10 years because they want to keep it open to as many people as
possible. I joined ASA about a year ago and have learned so much there.
These meetings feature guest speakers who are pros in the industry. They
usually lecture, answer questions, and critique songs. All are professionals
in the business who know what they're talking about. If you were to go
to LA or Nashville and try to get in to see them, it would be very difficult
(if not impossible) and expensive. Other events include the 'Songs in
Progress Workshop,' and the 2nd Annual Songwriter Gathering at Encanto
Park. The membership fee is just $25 per year, and the monthly Saturday
meetings range from $15 to $25. Also, you don't have to be a member to
attend a meeting. Call (602) 973-1988 for details and tell 'em you saw
it on the huskybones website.
Here are some highlights from the interview:
Give me some history on ASA.
We started in 1977. At the time, there was nothing like ASA here. I thought
that there should be a way for writers to learn about the business and
more about writing. A place to make connections with people in the industry
on a national level. (These people in the business) could help writers
here if they liked their stuff, or even if they didn't like it, they could
help by passing on the knowledge of how to make the songs better. That
was the beginning of it, and pretty much we've been doing a seminar every
month since then for 20 years.
That's an amazing accomplishment given that you're basically a volunteer,
with a regular job.
Oh yeah, I've always had a heavy-duty day gig. It's draining sometimes.
In a band when the issue of co-writng comes up, it's usually not
until something's at stake. Then it can become an argument as to who did
what.
When you're co-writing, you have to make sure that everyone gets
proper credit. It's good business, and it makes for better working relationships.
It's such a touchy thing. The easiest thing to do is just split the credit
however many ways. Even though each person may not contribute the same
amount, if you're going to write with them for a long time, an even split
is easiest. It's good to talk about that stuff ahead of time.
Does it make a difference whether you're writing for your own band
or for someone else?
Yes, the whole focus , attitude, and what you say is more flexible
with your own stuff. When you're writing for others you're trying to put
words in someone else's mouth, and if it's a hit then they'll have to
sing it for many years. They really have to like it. That's part of what
makes it difficult to be an outside writer. The other thing that makes
it difficult is how closed the Rock and Pop area is. Almost everybody
writes their own stuff, so they don't want anything from an outside writer.
There are some opportunities in R&B and Country. So many deals are self-contained
where songs are written or co-written by the artist or the producer or
somebody in the band.
That's a good lesson for people in bands. Don't underestimate the
importance of writing. There's going to be an expectation that your group
will have tunes that will appeal to your target audience.
Most of the publishers and people who come in (to lecture at ASA meetings),
listen for songs. They really want to be blown away.
For writer/artists trying to get a deal it's really the same standard
isn't it?
Yeah, they want the songs to be there. That's one of the main
things.
Most of the guest speakers at ASA meetings will listen to songs
and critique. Sometimes they may like it enough to do something with it.
I asked Jon about what happens next.
A lot of times they're not going to take the first thing that
you play for them. If they like it, and can tell that there's some talent
there, they may say, "send me some more stuff," or "come and see me when
you're in town." Then the door is open, and if you keep in touch and behave
in a businesslike manner, you can build a relationship. If they (guest
speaker) pick up one of your songs at a meeting, they usually want to
take it with them and listen to it again. They want to see if it's something
that they feel strongly enough about to put their credibility on the line.
They may think it needs some changes like a rewrite or they may just pass
on it for whatever reason.
Jon Told me about getting a song cut with a country artist at MCA
records. After he had co-written the song with the artist, she had a real
interest in getting it on the album and that ended up happening. With
that idea in mind, he makes a good suggestion for local songwriters and
bands.
A good way to get your song cut is to write with the artist. I
really recommend that people find a local band that they think has a shot,
and write with them. It's a good way to get in on the ground floor, and
it's more realistic than trying to write with Garth Brooks or Sting.
If you are a band or songwriter who would be interested in this collaboration,
a classified ad in the Music Voice (free of course) and a membership with
the Arizona Songwriters Association might help you make the connection.
Jon also wanted to mention starting and keeping a mailing list as a great
way of spreading the word and staying connected with those who are interested
in what you're doing.
I want to thank Jon Iger again for his time and help (and the cup!). I
also wanted to leave you with some food for thought. The Arizona Songwriters
Association is an organization trying to benefit the music scene by providing
access to information and resources within the music community. It has
done that, consistently, for a total of almost 30 years, yet neither one
of these organizations asks very much from it's members. Just be there
with your support. So to close, I'm going to rephrase a quote from Gandhi.
You must be the change you wish to see in our music scene.
-See ya next time.
-hb
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