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Supply-chain applications
Definition

Supply-chain management applications execute corporate operations such as managing warehouses, inventory supplies and distribution channels. There are two types of software: execution and planning. Execution applications track the storage and movement of products. They also track the management of materials, information and financial data among suppliers, manufacturers, distributors and customers. Planning applications, also known as optimization software, use advanced algorithms to find the best way to fill an order based on set operation constraints. For example, a planning application can be used to decide how to fill an unexpected large order.

By Randy Weston
(February 16, 1998) From manufacturers to retailers, users are searching for ways to keep inventory levels down and production levels up. Supply planning and optimization software can help achieve those goals.

"[Supply-chain optimization] is about finding the bottlenecks in your operations and eliminating them," says Joshua Greenbaum, an analyst at Hurwitz Group, Inc. in Framingham, Mass. "It's no different from a functional standpoint than the way network management systems work."

The software was designed to give users a bird's-eye view of the operation while squeezing the maximum efficiency out of it. Many users are concentrating on execution systems to help manage warehouses and inventory for a competitive edge.

Barry Wilderman, an analyst at Meta Group, Inc. in Stamford, Conn., says advanced planning systems address the following areas of the supply chain: demand, supply, manufacturing, transportation and distribution.

Companies use supply chain management applications differently, based on the nature of their business, Wilderman says. For example, a consumer packaged goods maker could optimize every area of its business, but a trucking company must focus on distribution and transportation.

Once those issues are determined, users can decide how to optimize the supply-chain flow in each of those areas. They also need to concentrate on a handful of technology issues.

"[Users] need to understand the number of SKUs they have," Wilderman says. "They need to decide whether they are going to do the planning in memory processing or are they going to do it in the database. They need to check the application programming interfaces and how they interface with their [enterprise resource management] packages."

They also need to know that software is only half the battle. It takes a lot of human coordination and communication to make the systems work.

"You have to be in touch with your counterparts at other plants internally and make sure there is a human understanding of what is in the constraint model you are building," Hurwitz says.

Analysts say technology will improve when planning systems and messaging technology merge. That will keep people along the supply chain on the same page.

Use of the software is expected to expand beyond internal operations and eventually allow users to open up their planning systems to suppliers and customers over extranets.

ON SITE

By Randy Weston

When Mobil Oil Corp. wanted to run its supply chain like a well-oiled machine, it turned to optimization software, not 10W-40, for help.

Mobil's U.S. lubricants division in Fairfax, Va., uses Manugistics, Inc.'s supply-chain management and planning software to control the inventory flow among six sites.

"We've made about a 12% improvement in fulfiling customer orders on time."

—Jim Sheahan, supply chain manager for Mobil lubricants

The company chose the software after a customer survey showed clients weren't happy with Mobil's ability to deliver orders on time and at the proper location.

The investment has helped the lubricants division move close to filling "perfect orders—that is, having the right inventory at the right place at the right time to meet customers' needs," says Jim Sheahan, supply chain manager for Mobil lubricants.

"We've made about a 12% improvement in fulfilling customer orders on time compared to when we were without Manugistics, and we've had significant levels of reduction in inventory," he says. That's what Mobil had hoped to accomplish when it decided to invest $400,000 to $600,000 in the project. The system now pulls data from legacy mainframe systems and eventually will be linked to Mobil Oil's SAP AG R/3 enterprise resource planning system.

Related terms

Flow manufacturing

A manufacturing technique that keeps the assembly line on one track so a product moves efficiently through the plant from beginning to end. It stops companies from stockpiling parts of the manufactured product while waiting for an order.

Just-in-time purchasing

Buying supplies and materials for production as needed rather than stockpiling for use when orders come in.

Logistics management

The control and management of operations such as distribution, transportation, plant scheduling and order management.

Materials management

The control and management of supplies and inventory.

Quick response

The ability to quickly change business operations to meet changes in demand.







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