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One of the strange things is that the list of who you might want to read to get some idea of anthropology in general would probably differ with the nationality (cultural influences) of the recommender and the moment in history of the recommending.
It is certainly notable that if you read Marvin Harris' The Rise of Anthropological Theory , the impression you would get of who was important (in the same time periods) would be significantly different from earlier accounts such as Robert Lowie's History of Ethnological Theory or Alfred. C. Haddon's History of Anthropology
As a result, to emphasize the obvious, simply take this as a set of personal biases
James Frazer
Bronislaw Malinowski
Marcel Mauss
Emile durkheim
Lucien Levy-Bruhl
Radcliffe-Brown
Alfred Kroeber
Claude Levi-Strauss
Gregory Bateson
Mary Douglas