Port Arthur
Historic Site Management Authority

Marketing Manager

Responsibilities

· Strategic and marketing planning
· Direct marketing
· Advertising
· Public Relations
· Sales Promotions
· Market research management
· New product development
· Management of market channels

Achievements

· Development of Strategic Marketing Plan 1997 - 1999
· Implementation of new products and packages
· Implementation of sales representation in main market
· Refocusing of Brand Image
· Increased Historic Ghost Tour product visitors by 28%
· Increase visitor numbers by 7% 1996/97 financial year
· Total staff of 2, including Events Manager and Sales Representative.

Reason for Leaving

I moved interstate so my girlfriend could follow her career.